Founded in 2014, PatientPop was conceived with one simple goal in mind: Help practices grow automatically.
We understand the challenges doctors face simply focusing on patient care and running their practice. Many practices don’t have the dedicated resources, tools, and time it takes to build a comprehensive marketing solution to help grow their business.
PatientPop is the first growth-focused marketing platform that accelerates new patient growth by automating practice marketing and eliminating the need for dedicated marketing resources.
Co-Founder and Co-CEO
As a Co-CEO and Co-founder of PatientPop, Luke oversees all aspects of strategy, operations and product development. Prior to starting PatientPop, Luke co-founded and served as the President of ShopNation, a digital marketing platform that enabled media publications to create an online marketplace for products featured in their publications. ShopNation was acquired by Meredith Corporation, the media and marketing services company behind national brands such as Better Homes & Gardens, Every Day with Rachel Ray, and many others. Prior to ShopNation, he was the first executive hire at StarBrand Media, an affiliate marketing platform serving the television and film industry, which was acquired by PopSugar, Inc.
Luke received his Business degree specializing in Commerce and Finance from the University of Toronto. He now resides in Los Angeles, CA.
Co-Founder and Co-CEO
As a Co-CEO and Co-founder of PatientPop, Travis oversees all aspects of strategy, sales and business development. Prior to starting PatientPop, Travis co-founded and served as the CEO of ShopNation, a digital marketing platform that enabled media publications to create an online marketplace for products featured in their publications. ShopNation was acquired by Meredith Corporation, the media and marketing services company behind national brands such as Better Homes & Gardens, Every Day with Rachel Ray, and many others. Prior to ShopNation, he co-founded and served as the CEO of StarBrand Media, an affiliate marketing platform serving the television and film industry, which was acquired by PopSugar, Inc.
Travis holds an Honors degree in Business and Economics from Wilfrid Laurier University and is the two-time recipient of the KPMG’s Enterprise Entrepreneur Award.
Chief Financial Officer
As Chief Financial Officer, Jason oversees all finance and administrative functions and is a key contributor to PatientPop's strategy development. With more than 20 years of financial and operational experience, he has raised more than $100 million in equity and debt financing at several high-growth, venture capital backed startups. Prior to joining PatientPop, Jason led the financial and operational functions at Kareo, a market-leading provider of cloud-based electronic healthcare records, practice management software and revenue cycle management solutions, and most-recently served as the CFO at Steelhouse, a cloud based marketing platform.
Jason received a Bachelor of Science in Accounting from the University of Southern California, and resides in Orange County, CA.
Chief Technology Officer
As CTO, Christophe is responsible for the quality of the PatientPop platform and product offerings. He has been a chief technology officer for a variety of startup companies over the past 10 years, served as the CEO of video-on-demand leader M-Go, and founded Findout Media in 2016. Christophe has also applied his engineering and technical expertise to the roles of mentor at StartEngine, advisor to ShopNation, and Corporate Scientific Advisory Board Member for Technicolor.
Christophe earned his master’s degree in Digital Technologies & Business from Telecom Nancy in France.
Senior Vice President of Operations
As the Senior Vice President of Operations, Carla Nichols leads PatientPop’s implementation, production, and account management teams. With more than 30 years of experience, Carla specializes in customer success and retention. Her leadership ensures the utmost customer satisfaction while designing operations that encourage onboarding, adoption, and retention in SaaS services.
Prior to PatientPop, Carla was the SVP of Customer Success at Smarsh, a SaaS-based provider of archiving & compliance solutions for companies in Financial Services, Healthcare, and Government.
Carla earned a Bachelor of Business Administration from the University of Wisconsin. Carla and her husband Robert reside in Santa Monica, CA.
Senior Vice President of Marketing
Senior Vice President of Marketing Terry Welty is responsible for driving PatientPop’s go-to-market strategy, from product marketing to brand development to lead generation. Terry brings more than 20 years experience leading high-performance marketing teams to meet aggressive growth and revenue goals. He comes to PatientPop from a Chief Marketing Officer role at Quorum and his resume includes executive positions at Smarsh, DuoSecurity, Parsec Labs, and Quark Enterprise Solutions.
Welty holds a B.A. in Marketing from Texas Tech, and an M.B.A. from Baylor University. He lives with his wife in North Carolina.
Vice President of Sales
As the Vice President of Sales, Justin oversees revenue growth at PatientPop. Prior to joining PatientPop, Justin served as the Director of Sales for PublicStuff, a civic engagement platform, where he led sales and business development strategy. Before PublicStuff, Justin was an early employee at ZocDoc, a digital platform connecting patients with doctors. In his nearly five years at ZocDoc, Justin helped launch ZocDoc across multiple markets in the United States and led teams of more than 20 sales executives as an Area Sales Manager.
Justin grew up in Cleveland, Ohio, and in his free time enjoys spending time with his wife, Jennifer, and their two four-legged children, Doug & Oliver. When he's not spending time with his family he can be found enjoying a great craft beer while traveling the world.
Vice President of Business Development & Channels
As the Vice President of Business Development & Channels, Jeb oversees strategic partnership opportunities for PatientPop, tapping into his extensive healthcare background and deep experiences in cross-functional team leadership, sales management, channel sales, and contract negotiations. Before joining PatientPop, Jeb held executive positions at athenahealth across market strategy, channel development, partnerships, and inside sales, and previously held a sales management role at Warner Chilcott, a specialty pharmaceutical company.
Jeb holds an MBA from Babson College and attended the Harvard Medical School Executive Education program.
Director of Local SEO and Marketing
As Director of Local SEO and Marketing, Joel oversees local search to ensure PatientPop customers have the latest tools and technology available to optimize their online presence. Before joining PatientPop, Joel spent more than a decade at Google, where he led education programs for small businesses and developed the company’s go-to-market strategy for Google Maps, web search, and Google My Business.
Joel is a faculty member of Local University, which brings together the best minds in local SEO. Joel holds a Bachelor of Science from the University of California, Berkeley and Masters of Science from the University of Arizona.
Director of People Operations
As the head of People Operations, Alexis oversees human resources for PatientPop, and leads the company’s Talent Acquisition and People teams. She is responsible for preserving and enhancing the core culture at PatientPop, while guiding the company’s rapid growth. Alexis brings more than a decade of experience in human resources to PatientPop, with expertise in workforce planning, talent management, learning and development, HR tools and technology, and rewards and benefits programs.
Alexis holds a B.A. in Psychology from the University of California at Santa Barbara. She is an avid backpacker and when not hiking, she can be found re-watching episodes of The Office or searching for the best cup of coffee in Santa Monica.
Head of Strategic Product Management
As the Head of Strategic Product Management, Caitlin is responsible for guiding the product strategy at PatientPop. Prior to joining the company, Caitlin held roles in corporate strategy, enterprise business strategy, and product management at athenahealth. She led the launch of athena’s Population Health Product, including packaging, pricing, and sales strategy. Most recently she built the team responsible for athenahealth’s patient engagement and outreach, ensuring athenahealth practices effectively connect with and retain their patients.
Caitlin holds her master’s in Health Policy and Management from the Harvard TH Chan School of Public Health, a bachelors in Psychology from Middlebury College, and attended the Harvard Medical School Executive Education Program. She lives in Brookline, Massachusetts with her husband, daughters, and goldendoodle Enzo. In her spare time she enjoys home renovation projects, golf, and running with Enzo.