Month: September 2016

Content Marketing

Build a Reputation as a Healthcare Thought Leader With Content Marketing

Publishing content establishes you as a healthcare thought leader. Yet, it's tough getting started. We show you where to find ideas and how to get writing.

/ September 29, 2016
Physician Referral

The Rule of Three: When and How to Refer a Patient

The ability of a physician to refer a patient to another physician is a normal and essential aspect of medical practice. We tell you when it's time to consider a referral.

/ September 28, 2016
happy physician medical practice against sunset

7 Easy Ways (And a Radical One…) Providers Can Improve Their Work-Life Balance

To bring more balance to your work and your life, follow this easy seven-step prescription—and consider a bonus eighth step if you’re feeling radical.

/ September 26, 2016
Business Plan

Build a Strategic Practice Plan, Part 3: Regular Follow-Up

The final post in the building a strategic practice plan series is all about follow-up, tracking goals, and modifying your strategy for ultimate efficacy.

/ September 21, 2016
quick tip video

VIDEO: Understanding Google’s Local Search Rankings

Put your practice on the map It’s crucial that your practice ranks highly on local search results in order to get online visibility among prospective patients in your community. Positioning your practice atop the local search results page can take...

/ September 21, 2016
Analytics

How Google My Business’s New Analytic Insights Can Optimize Your Practice Marketing

How to use Google's new analytics insights - like where your site visitors come from and search terms -- to optimize your Google My Business pages.

/ September 19, 2016
Google AMP Project

Google Has a Need For Speed — Are You Ready To AMP Up Your Mobile Pages

Google recently announced the launch of the AMP Project, made to speed up the web on mobile devices. We tell you what this means for your practice and how you can adapt to benefit your website.

/ September 14, 2016
business-plan-on-chalkboard

Build a Strategic Practice Plan, Part 2: A Road Map

Part 2 of our series about strategic practice planning shows you how to enlist your team to create a vision, mission, and core values statement.

/ September 13, 2016
Directory

Why You Should List Your Practice on Local Business Directories

It's crucial for healthcare providers to list their practices on local directories -- we tell you why, where to list your business, and how to optimize your listing.

/ September 7, 2016
quick tip video

VIDEO: Quick Tips for Healthcare Providers on Twitter

This week's Quick Tip: Twitter. You know what it is, but can it really help your medical practice? Watch to find out more.

/ September 7, 2016