Month: February 2017

Benchmarking Basics for a “Healthy” Practice

Regular benchmarking is key to the success of your practice. Here are five aspects of your business you should examine, and how to use the data to improve.

/ February 28, 2017

Creative Holiday Campaigns to Promote your Practice

Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".

/ February 27, 2017

The Group Appointment Trend: Are You on Board?

With news media covering the group appointment trend, you may be considering it. Here's how it works, if its right for you, and how to get started.

/ February 23, 2017

How to Be a More Empathetic Listener

Can empathy and empathetic listening be taught? Thankfully, the answer is yes. Here's our 4 quick tips on how to be a more empathetic practitioner today.

/ February 22, 2017

INFOGRAPHIC: 7 Big Reasons People Leave Your Practice Website

Here are seven common pitfalls to avoid when reevaluating or redesigning your website to ensure people will stay on your site for as long as possible.

/ February 21, 2017

Create a Marketing Strategy for Your Practice, Part 3: Implementation

As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...

/ February 15, 2017

Get Connected: Networking Sites for Healthcare Professionals

Social networks are a valuable tool to promote your thought leadership and network with other doctors to trade business and healthcare advice.

/ February 14, 2017

5 Books That Break Down Online Marketing for Healthcare

Updating your practice's online marketing strategy doesn't have to be intimidating - these 5 books provide in-depth content on going digital.

/ February 13, 2017

Customer Content Roundup: How Our Providers Are Using Blogs to Market Their Practice

How our customers are using blogging to market their practice, drive site traffic, and build their brand as an expert provider.

/ February 9, 2017

Create a Marketing Strategy for Your Practice, Part 2: Budgeting

After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.

/ February 8, 2017