Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".
Here are seven common pitfalls to avoid when reevaluating or redesigning your website to ensure people will stay on your site for as long as possible.
As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...
How our customers are using blogging to market their practice, drive site traffic, and build their brand as an expert provider.
After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.