All posts by Aylin Cook

Aylin Cook is the Sr. Content Marketing Manager at PatientPop. She writes about entrepreneurship, best business and marketing practices, and how to achieve the best life as a busy professional. When not voraciously reading and listening to podcasts about the above subjects, she enjoys living in Santa Monica (a.k.a. Silicon Beach), running, and exploring L.A. with her husband.

work lifestyle

VIDEO: 3 Ways You Can Improve Your Work – Lifestyle Balance

To bring more balance to your work and your life, check out these three easy ways you can bring some ease to your everyday life.

/ September 14, 2017

Reach for the Stars: Why Google Aggregate Rankings Matter to Your Local Search Listing

We tell you why Google rankings matter to your search listing, and how to get those orange stars on your practice’s local search listing

/ September 13, 2017

Paid Advertising FAQs for Healthcare Practitioners

We’ll answer paid advertising FAQs to help you determine which old and new marketing tactics will work best for your practice.

/ September 12, 2017
Healthcare Directory Profiles

Why It’s Important to Optimize Your Healthcare Directory Profiles

The three healthcare directory profiles you need to claim to get found and get patients.

/ September 11, 2017

Preparing for the Millennial Patient – How to Engage the Next Generation

80 million millennials (making up over 25% of the population) in the US are leaving their parents’ insurance, and looking for their own health provider. That’s a lot of new, health conscious, digitally savvy business. Let’s have a look at...

/ September 5, 2017

The Healthcare Provider’s Guide to Local Search Optimization – Part 2, Google My Business

Part 2 of our local search optimization series breaks down Google My Business, and shows you how to create a listing for your medical or dental practice.

/ August 29, 2017
local Google search optimization

The Healthcare Provider’s Guide to Local Search Optimization

Everything you need to know about local search: How Google determines your practice's rank and how to optimize your way to the top.

/ August 21, 2017
SEO vs Paid Search

3 Reasons to Integrate SEO and Paid Search Into Your Marketing Campaigns

PatientPop's Sr. Online Marketing Manager shares three reasons why paid search is the perfect complement to SEO in your digital marketing strategy.

/ August 16, 2017
PatientPop universal scheduling book on google

PatientPop Now Offers Appointment Scheduling Through Google

PatientPop makes it possible for patients to book appointments via your Google Search listing.

/ August 10, 2017
google-SEO-paid-search listings icons

Paid Search Marketing: What It Is & How It Can Get You to the Top of Search

Paid search can be a huge boost to your marketing, placing you at the top of search engine results pages. We explain how it works and how you'll benefit.

/ August 9, 2017