All posts by Aylin Cook

Aylin Cook is the Sr. Content Marketing Manager at PatientPop. She writes about entrepreneurship, best business and marketing practices, and how to achieve the best life as a busy professional. When not voraciously reading and listening to podcasts about the above subjects, she enjoys living in Santa Monica (a.k.a. Silicon Beach), running, and exploring L.A. with her husband.

Why You Should Test Your Practice Experience

Mystery shopping is a technique used internally to measure quality of service, and can be an important diagnostic tool when running your practice.

/ March 21, 2017

5 Must-Follow Healthcare Twitter Stars

These 5 Twitter healthcare stars use the channel to engage colleagues and patients alike with educational -- and some fun -- content.

/ March 21, 2017

(Visual) Content is King: Boost Conversions with Healthcare Infographics and More

Visual content catches attention, engagement, and, ultimately, conversions. Today, it's more about showing than telling patients why they should book an appointment with you.

/ March 15, 2017

How to Respond to Negative Reviews… and Fix Your Reputation in the Process

Getting a negative online review can put a ding on your reputation, but the way you respond to it can turn that relationship around... and actually improve your image in the process.

/ March 13, 2017

What You Can Learn From These 5 Healthcare Provider Instagram Stars

Instagram can be a key component to your practice’s marketing strategy: the visual medium is the perfect channel for building a personal brand.

/ March 8, 2017
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INFOGRAPHIC: Think Outside the Appointment

In this infographic, we’ll illustrate the concept of touchpoints and show you how to improve your customer’s journey at every step of the way.

/ March 6, 2017

5 Books That Break Down Online Marketing for Healthcare

Updating your practice's online marketing strategy doesn't have to be intimidating - these 5 books provide in-depth content on going digital.

/ February 13, 2017

INFOGRAPHIC: SEO in 2017 – The Dos and Don’ts

Check out this infographic below to get a quick overview of what's in — and what's out — when it comes to current SEO trends.

/ February 6, 2017

Catch up on the Go: 8 Must-Listen Healthcare & Business Podcasts

You're busy, so you don't always have time to stay current with new trends in healthcare and business. Stay in-the-know -- and entertained -- with these informative, and sometimes, hilarious podcasts.

/ January 18, 2017

WHITEPAPER: 8 Must-Haves for Your Medical Practice Website

Optimize your medical practice's website and gain an advantage over the competition with our FREE website must-haves eBook!

/ January 10, 2017