All posts by Aylin Cook

Aylin Cook is the Sr. Content Marketing Manager at PatientPop. She writes about entrepreneurship, best business and marketing practices, and how to achieve the best life as a busy professional. When not voraciously reading and listening to podcasts about the above subjects, she enjoys living in Santa Monica (a.k.a. Silicon Beach), running, and exploring L.A. with her husband.

Helping Patients Help Each Other: How to Start a Support Group in Your Practice

Doctors are choosing to facilitate support groups for their patients, addressing concerns from bariatric surgery to asthma to chronic pain to breastfeeding.

/ June 7, 2017

Hoping to Attract Millennial Patients? Let Them Know They Need You!

Millennials are busy, and they’re not making health a priority. We share how to educate them about their health needs and bring them to your practice.

/ June 6, 2017

Telemedicine is Exploding in Popularity: Are You on Board?

Thanks to telemedicine many medical experts say that workers can receive some of the care they need from the comfort of their office desks.

/ June 5, 2017
nurse practitioner or physicians assistant examining a child patient

Are You Thinking About Hiring a Nurse Practitioner or Physicians Assistant?

With the tremendous skill set and professionalism that a nurse practitioner can provide, there are many benefits of adding one to your practice's team.

/ May 30, 2017

Webinar: Practice Like a Doctor, Run Your Practice Like a Business

In our May webinar, PatientPop Account Consultant Dave Bean shared how to run your practice like a business and drive more revenue.

/ May 24, 2017

What Do Your Patients Wish They Could Tell You?

With the ease of online communication, your patients hold unprecedented power...but what do your patients wish you knew?

/ May 22, 2017
business man walking

What Do Retail Clinics Mean for Your Practice?

Retail clinics are a great way for patients to get quick appointments for simple ailments, but what does their growing popularity mean for your practice?

/ May 16, 2017

How to Remain Competitive Amid the Incoming Tech-Savvy Millennial Providers

A new crop of millennial providers is about to join your ranks. They’re young, they're motivated, and most importantly, they're already accustomed to sharing their lives with the Internet.

/ May 15, 2017

Subliminal Messaging: How to Convey Your Brand to Patients Without Saying a Word

It’s easy to forget that things like your Yelp profile and your business card convey a message as much as your marketing and advertising efforts do.

/ May 9, 2017

The Easy Guide to Blogging for Healthcare Providers

Whether on your practice site or for your own personal thought leadership, blogging is highly recommended.

/ May 2, 2017