Category: Marketing

Google Search Results

What are Google Rich Snippets and How Do They Impact Your Practice?

Google is moving away from the classic 10 blue links in search results to include more engaging rich results. Here's how to add them to your site.

/ November 15, 2017

Facebook Advertising for Healthcare Practices: Everything You Need to Know

As you evaluate your marketing program throughout the year, think about adding Facebook advertising to your current strategy.

/ October 31, 2017

Google Posts: Engage Prospects Directly in Search Results and Google Maps

Google Posts enable you to share compelling content - including images and CTAs - directly in your search results and Google Maps profile.

/ October 26, 2017

New: Increase Appointment Conversions and Gain Valuable Screen Real Estate With Google Posts

PatientPop is the first healthcare technology provider to offer automatic Google Posts with one-click appointment booking for our customers. Learn more about this feature.

/ October 13, 2017

VIDEO: 3 Questions To Ask Yourself Before You Begin Blogging

Writing about a medical topic in the news is great brand exposure, but first, ask yourself these 3 questions to determine if and what you should contribute.

/ October 10, 2017
Link Building for SEO and Search Ranking

How Long Does Link Building Take To Influence Search Rankings?

Link building — the process of boosting your site’s search ranking by earning links from other websites — really works! Unfortunately, just not overnight.

/ October 9, 2017

Connect with Your Customers Outside the Office

As a provider, you connect with your patients in your office, but have you thought about how to deepen your relationship with them outside your practice?

/ October 4, 2017

Healthcare Blogs to Follow Right Now

Staying up to date on new healthcare developments is always a challenge. Check out our top 4 health care blogs you should be following right now to stay on top.

/ October 2, 2017

Instagram 101 for Healthcare Providers

Everything healthcare providers should know about setting up an effective Instagram profile to attract and engage patients -- particularly millennials.

/ September 27, 2017

Where Facebook Meets HIPAA: Social Media Guidelines for Healthcare Providers

Social media is an important tool for anyone trying to grow a practice, but as with any other use of social media in a professional realm, there’s a risk of making major and significant mistakes on a public stage. Medical...

/ September 26, 2017