Category: Marketing

5 Must-Follow Healthcare Twitter Stars

These 5 Twitter healthcare stars use the channel to engage colleagues and patients alike with educational -- and some fun -- content.

/ March 21, 2017

(Visual) Content is King: Boost Conversions with Healthcare Infographics and More

Visual content catches attention, engagement, and, ultimately, conversions. Today, it's more about showing than telling patients why they should book an appointment with you.

/ March 15, 2017

WHITEPAPER: The Healthcare Provider’s Guide to Optimizing Their Local Search Ranking

In this whitepaper, we'll tell you how Google determines local search rankings and what you can start doing today to get you to the top of the page.

/ March 14, 2017

How to Respond to Negative Reviews… and Fix Your Reputation in the Process

Getting a negative online review can put a ding on your reputation, but the way you respond to it can turn that relationship around... and actually improve your image in the process.

/ March 13, 2017

What You Can Learn From These 5 Healthcare Provider Instagram Stars

Instagram can be a key component to your practice’s marketing strategy: the visual medium is the perfect channel for building a personal brand.

/ March 8, 2017

Why You Shouldn’t Be Afraid of Online Reviews

Unhappy patients are more likely to review you than satisfied ones. So how do you accept the inevitable unfavorable review and use it to your advantage?

/ March 1, 2017

Creative Holiday Campaigns to Promote your Practice

Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".

/ February 27, 2017

The Group Appointment Trend: Are You on Board?

With news media covering the group appointment trend, you may be considering it. Here's how it works, if its right for you, and how to get started.

/ February 23, 2017

Create a Marketing Strategy for Your Practice, Part 3: Implementation

As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...

/ February 15, 2017

5 Books That Break Down Online Marketing for Healthcare

Updating your practice's online marketing strategy doesn't have to be intimidating - these 5 books provide in-depth content on going digital.

/ February 13, 2017