Category: Marketing

Webinar: Dominating Social Media for Healthcare Providers

Whether you're new to social media, or want to learn more about optimizing content, we covered it all in our exclusive social media webinar.

/ April 26, 2017

The PR Perspective: 6 Ways for Healthcare Practices to Take Control of Their Online Reputation

In today's age your online reputation is crucial to the growth of your practice. In this presentation we lay out six easy ways to get you in control of the conversation.

/ April 19, 2017

Conversion Marketing for Healthcare Providers: A Quick Guide

Conversion Marketing. How do you do it? How do you know if you’re doing it right? Here are some of the conversion basics to get you started.

/ April 18, 2017

Why Being Mobile-Friendly is a Requirement…and How to Be Ready

In today's digital age, having a mobile-unfriendly website means sacrificing contact with new patients and valuable SEO benefits.

/ April 17, 2017

5 Must-Follow Healthcare Twitter Stars

These 5 Twitter healthcare stars use the channel to engage colleagues and patients alike with educational -- and some fun -- content.

/ March 21, 2017

(Visual) Content is King: Boost Conversions with Healthcare Infographics and More

Visual content catches attention, engagement, and, ultimately, conversions. Today, it's more about showing than telling patients why they should book an appointment with you.

/ March 15, 2017

WHITEPAPER: The Healthcare Provider’s Guide to Optimizing Their Local Search Ranking

In this whitepaper, we'll tell you how Google determines local search rankings and what you can start doing today to get you to the top of the page.

/ March 14, 2017

How to Respond to Negative Reviews… and Fix Your Reputation in the Process

Getting a negative online review can put a ding on your reputation, but the way you respond to it can turn that relationship around... and actually improve your image in the process.

/ March 13, 2017

What You Can Learn From These 5 Healthcare Provider Instagram Stars

Instagram can be a key component to your practice’s marketing strategy: the visual medium is the perfect channel for building a personal brand.

/ March 8, 2017

Why You Shouldn’t Be Afraid of Online Reviews

Unhappy patients are more likely to review you than satisfied ones. So how do you accept the inevitable unfavorable review and use it to your advantage?

/ March 1, 2017