Category: Running a Practice

Why You Should Test Your Practice Experience

Mystery shopping is a technique used internally to measure quality of service, and can be an important diagnostic tool when running your practice.

/ March 21, 2017

Benchmarking Basics for a “Healthy” Practice

Regular benchmarking is key to the success of your practice. Here are five aspects of your business you should examine, and how to use the data to improve.

/ February 28, 2017

Get Connected: Networking Sites for Healthcare Professionals

Social networks are a valuable tool to promote your thought leadership and network with other doctors to trade business and healthcare advice.

/ February 14, 2017

5 Books That Break Down Online Marketing for Healthcare

Updating your practice's online marketing strategy doesn't have to be intimidating - these 5 books provide in-depth content on going digital.

/ February 13, 2017

Customer Content Roundup: How Our Providers Are Using Blogs to Market Their Practice

How our customers are using blogging to market their practice, drive site traffic, and build their brand as an expert provider.

/ February 9, 2017

Create a Marketing Strategy for Your Practice, Part 2: Budgeting

After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.

/ February 8, 2017

How to Create — and Sustain — a Positive Practice Culture

Marketing consultant Michelle Harris shares how to build a positive, customer-centric culture in your practice. Watch your staff become more engaged when you empower them with these 5 techniques.

/ January 23, 2017

Why Being Mobile-Friendly is a Requirement…and How to Be Ready

In today's digital age, having a mobile-unfriendly website means sacrificing contact with new patients and valuable SEO benefits.

/ January 11, 2017

The Real Cost of No-Shows — and How to Avoid Them

No-shows can cost your practice both time and money. Here are a few ways to ensure no-shows stay at a minimum and your practice runs smoothly.

/ January 9, 2017

Guest Voice: A Healthcare Consulting Expert on What Thriving Practices Get Right

Akiva Greenfield, founder of Nexus Healthcare Solutions, on what makes a healthcare practice successful ... or not.

/ December 6, 2016