Chances are, your practice currently has a Google My Business listing. However, if you haven’t fully completed your Google business profile or don’t have key features enabled, you’re missing out.
In the U.S., the average Google My Business listing receives 317 Map views per month and 943 Search views, according to BrightLocal. This results in an average of 59 actions — website visits, direction requests, and calls — per month.
Here’s some advice to help you maximize the impact of your Google My Business listing.
5 ways to enhance your Google My Business presence
1. Allow online appointment booking
Nearly one-third of people (31 percent) say they would be more likely to choose a new service provider if the business offered online scheduling, according to GetApp. However, online appointment booking isn’t limited to your website.
Google My Business allows patients viewing your Google listing to make an appointment directly through the site. Simply link your existing scheduling service — or choose one through Google — to your Google My Business account and receive bookings from the site.
As an added bonus, popular Google products — i.e. Calendar and automatic reminders — are integrated with the scheduling feature. This helps patients remember their appointment, reducing your number of no-shows.
2. Enable questions and answers
When patients have questions, Google My Business gives them a space to ask them on your Google business listing. On average, 32.8 percent of business locations have been asked at least one question, according to BrightLocal, so people truly value this Google My Business feature.
GatherUp took a close look at the dental segment and found 38 percent of people wanted to know if the practice performed a certain service — and if so, how much it cost — and 32 percent inquired about the types of insurance accepted.
Responding to questions through Google My Business allows you to connect with prospects and provide accurate and reliable information. You can even add frequently asked questions to your listing and highlight top responses.
3. Request patient reviews
More than just an online directory, patients can review your practice on Google. Reviews are prominently displayed next to your Google My Business listing in Maps and Search.
Nearly half of people (48.8 percent) cite Google as the website they’re most likely to look for reviews of healthcare providers, according to PatientPop. Therefore, politely requesting satisfied patients to write reviews can seriously enhance your Google My Business profile.
4. Add photos and videos
People want to see what the interior and exterior of your practice look like, so make it easy for them by adding these assets to your profile. In fact, Google My Business listings have an average of 11 photos, according to BrightLocal.
Google recommends adding a photo of your logo, a cover photo that best represents your business, and other photos that highlight features of your business that help customers make purchase decisions — i.e. staff, products, and services. Google also advises including a photo of the exterior of your building, so patients can find it easily.
5. Use Google Posts
Engage current and potential patients by using Google Posts. This Google My Business feature allows you to publish offers, events, products, and services directly onto Google Search and Maps.
Posts have a 1,500 character limit and can contain rich text, images, videos, and more. They’re live on Search for seven days, so it’s important to share new content regularly.
Google also offers Post Insights, so you can see how your content performs. Information is shown in almost real-time, making it easy for quick adjustments.
Having a Google My Business listing is a great start, but don’t stop there. Maximize the value of your listing by taking advantage of all the features provided by Google My Business.
Enhancing your Google My Business listing is a time investment, but it can pay off. The easier you make it for patients to learn about your practice and schedule an appointment, the busier your waiting room will be.
For more information on Google My Business, check out the blog post “How to optimize a healthcare practice Google My Business listing.”