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6 essential elements for great dental website design

The best dental websites include design elements, such as easy navigation and clear calls-to-action.

Man views dental website design

An attractive and engaging dental website design encompasses several elements that work together to create an outstanding user experience. Here’s a look at a few essential components that make a dental website stand out.

Dental website design elements you need to incorporate

1. Easy navigation

Most people (94 percent) believe easy navigation is the most important website feature, according to a survey conducted by Clutch. For patients seeking information, it can be frustrating to land on a website and not be able to find what they are looking for.

Effective dental website navigation makes it easy for people to move between pages. A header at the top of the page containing information organized in a logical manner is a classic structure prospective patients will recognize and understand.

2. Well-written content

When you think of dental website design, the content might not be the first thing that comes to mind, but it’s crucial. The content on your website tells the story of your practice and what you have to offer.

Make content digestible by using headers to break up text and keeping sentences short. When possible, present information in list form, as this is easier to read than a large block of text.

Misspellings and grammatical errors will make your dental practice come off as unprofessional, so have multiple pairs of eyes proofread everything. Flawless content will make your dental practice appear trustworthy to prospective patients.

3. Quality images

More than half of marketers (52 percent) cite visual images as a very important form of marketing for their business, according to Venngage. Therefore, your dental website needs quality images that complement the text.

Introduce patients to your team by including professional headshots with bios on your “About Us” page. Include photos of your office — i.e., waiting room, exam rooms, etc. — so patients can picture themselves receiving treatment at your office.

4. Short videos

Most businesses (86 percent) use video as a marketing tool, according to Wyzowl. This isn’t surprising as 96 percent of people say they’ve watched an explainer video to learn more about a product or service.

Incorporating video into your dental website design can add serious value. Engage potential patients by creating videos that explain the different services you offer, so they can quickly learn more about them and the benefits. Or consider adding short video testimonials from returning patients about their experience to really add a friendly and communal tone to your dental website. Video testimonials can be a powerful tool to convert new online visitors to patients.

5. Clear calls-to-action (CTAs)

The ultimate goal of your dental website design should be to convert visitors into patients. Place prompts such as “Call us” and “Request an appointment” prominently on every page of your website, so it’s easy to get in touch.

Including a variety of calls-to-action (CTAs) is important because not everyone wants to reach out through the same medium. Some people prefer phone calls, while others would rather connect through an online form or email. Cover all the bases, so you can please everyone.

6. Responsive design

According to Google, most users now access the search engine through a mobile device. Consequently, the company recommends using responsive web design for many reasons.

Google cites some of the benefits of responsive web design as making it easier for patients to share and link to your content and helping its algorithms accurately assign properties to the page. In fact, Google has been practicing mobile-first indexing  — i.e. primarily using the mobile version of the site for indexing and ranking — for all new websites since July 1, 2019.

Ultimately, prospective patients will visit your site using a variety of devices. Since responsive web design adjusts to fit the content on a variety of devices and screen sizes, you’re able to provide a positive user experience to everyone.

Great dental website design encompasses a variety of features that make it both attractive and functional. This is the first impression many patients will get of your practice. Investing in a quality site adds value and helps attract new patients to your dental practice.

Dental website design inspiration

Your dental practice is where prospective patients expect to feel welcomed and receive exceptional care. Your dental website design should also embody the positive experience that patients feel at your practice. 

For inspiration when creating your dental website design, think about designing a modern look with room for lots of imagery and videos. Having a modern website suggests that your practice delivers a modern experience. Consider what information you would want to see if you were a prospective patient. Show off areas of your office that you are proud of. Present clear information regarding your services and contact information. 

Keep in mind that dental websites are different from standard commercial websites, so take advantage of custom designs and special features that will appeal to dental patients. Provide a friendly user experience with website elements, such as appointment booking and the ability to pay bills online. Get additional inspiration with these ​​ideas from professional dental web design projects.

More on dental web design

What is a custom dental website? 

A custom dental website includes your logo and brand colors, and it presents what makes your location and services unique. It is important you stand out from other dental practices in your local area. Consider adding website features that will help turn your website visitors into office visitors. 

How much does it cost to design a dentist portfolio website? 

The cost of a dentist portfolio website depends on multiple factors, such as how much content is needed, how much design is needed, the timeline, and ultimately on the rate of the designer. Websites can cost from $1,000-$20,000 or even more, according to Rosemont Media

While you consider your options, know your website will need to include standard informational pages about your practice, look good on all devices, and be easy to navigate. 

How do I generate more patients through my dental website?

The ultimate goal of your dental website is to convert online visitors into patients. On each webpage, you should have clear CTAs that direct their next step. It’s also important to enable online scheduling, so patients can quickly make an appointment at their own convenience.  Make sure it’s clear how to get in touch with you whether it is via email, phone, or online form. 

What should you do next?

1. Schedule a free PatientPop demo.
2. Measure your online performance using our free scanner.
3. Looking for more dental marketing tips? Read “A modern guide to dental marketing and dental advertising.”

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