An attractive and engaging dental website design encompasses several elements that work together to create an outstanding user experience. Here’s a look at a few essential components that make a dental website stand out.
Nearly all people (94 percent) believe easy navigation is the most important website feature, according to a survey conducted by Clutch. This makes sense because it’s frustrating to seek information on a website and not be able to find it.
Effective dental website navigation makes it easy for people to move between pages. A header at the top of the page containing information organized in a logical manner is a classic structure people recognize and understand.
When you think of dental website design, the content might not be the first thing that comes to mind, but it’s crucial. The content on your website tells the story of your practice and what you have to offer.
Make content digestible by using headers to break up text and keeping sentences short. When possible, present information in list form, as this is easier to read than a large block of text.
Misspellings and grammatical errors will make your practice appear unprofessional, so have multiple pairs of eyes proofread all content. This is important because flawless content will make your practice appear professional and trustworthy.
Nearly one-third of marketers (32 percent) cite visual images as the most important form of content for their business, according to Social Media Examiner. Therefore, your dental website needs quality images that complement the text.
Introduce patients to your team by including professional headshots with bios on your “About Us” page. Include photos of your office — i.e. waiting room, exam rooms, etc. — so they can picture themselves receiving treatment.
Related: 5 pages your dental website needs
Most businesses (87 percent) use video as a marketing tool, according to Wyzowl. This isn’t surprising, as 96 percent of people say they’ve watched an explainer video to learn more about a product or service.
Incorporating video into your dental website design can add serious value. Engage patients by creating videos explaining the different services you offer, so they can quickly learn more about them and the benefits offered.
The ultimate goal of your dental website design should be to convert visitors into patients. Place prompts such as “Call Us” and “Request an Appointment” prominently on every page of your website, so it’s easy to get in touch.
Including a variety of calls-to-action (CTAs) is important because not everyone wants to reach out through the same medium. Some people prefer the phone, while others would rather connect through an online form or email. This covers all the bases, so you can please everyone.
Google cites some of the benefits of responsive web design as making it easier for patients to share and link to your content and helping its algorithms accurately assign properties to the page. In fact, Google has been practicing mobile-first indexing — i.e. primarily using the mobile version of the site for indexing and ranking — for all new websites since July 1, 2019.
Ultimately, patients will visit your site using a variety of devices. Since responsive web design adjusts to fit the content on a variety of devices and screen sizes, you’re able to provide a positive user experience to everyone.
Great dental website design encompasses a variety of features that make it both attractive and functional. This is the first impression many patients will get of your practice, so investing in a quality site will add tremendous value.
For more information on this topic, see the blog post “5 tips to get the most out of your dental website design.”
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