Many people love this time of year because the holidays offer a chance to slow down, give thanks, and spend time with friends and family. For healthcare providers like you, the holidays present a good opportunity to connect with patients in a way that helps them keep their health — and your healthcare practice — top of mind.
Read on to learn a few simple ways you can utilize online patient engagement this holiday season.
Sending holiday cards is a beloved gesture. According to the publication JSTOR Daily, Americans purchase 1.6 billion holiday cards every year.
Rather than send paper cards through USPS, take advantage of your robust patient email database to send digital cards. A digital holiday card expresses the same “thinking of you” sentiment and helps you save time and money. Websites like Paperless Post offer hundreds of holiday card templates that you can customize.
All of your patients, including those who have not visited your practice in some time, should be sent a digital card. In fact, a digital holiday card might just be the reminder some patients need to schedule appointments in the new year.
People jump for discounts during the holiday season. According to Marshal Cohen, Chief Retail Analyst at NPD, almost one-third of purchases made around holiday time are for the buyer themselves. If your healthcare practice sells retail products or can offer reduced prices on services, you can take advantage of “self-gifting” by running a special holiday sale on social media.
To effectively market your sale, you should share eye-catching images and use strong language that specifically outlines exactly what patients must do in order to take qualify for the discount. If you choose to promote the sale on Facebook, for example, you might require patients to “Like” your healthcare practice page and “Share” the specific post.
Now is a great time for healthcare providers to write original blogs that discuss hot holiday topics to encourage patient engagement. A general practitioner, for example, can write several blogs that tackle one of the biggest holiday concerns: weight gain.
A few blog topics great for improving patient engagement could include:
Remember, publishing a blog is just the first step in encouraging patient engagement online. You must also share your blogs on social media. You can also send your blogs to patients via email or submit your work to a healthcare publication to bolster your online brand.
Do you want more ideas on online patient engagement this holiday season? Check out the blog “10 Festive Campaigns to Engage Your Patients this Holiday Season.”
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