With more than 2 billion monthly active users, YouTube is an incredibly powerful social media platform. It has also quickly transformed into the world’s second largest search engine second only to its owner, Google.
For people newer to YouTube, it’s no longer just a place to gaze at mind-numbing videos. It’s now where billions of people go every day to learn and be entertained.
While doctors may not traditionally think of YouTube as a first-line marketing strategy, for the right healthcare providers, YouTube can be a game-changer. Want to highlight your unique approach to patient care or explain a complex new procedure? YouTube is the perfect platform to engage with patients in an extremely controlled environment. For physicians and other practitioners with something to say, it offers a world of opportunity.
According to Hootsuite, 73% of American adults use YouTube, compared to 69% who use Facebook. Although the YouTube audience skews younger, the stats for older adults remain impressive. About two-thirds of 36-55 year-olds watch YouTube. It’s also the second-most preferred platform for watching video on TV screens among 18-34 year-olds.
These nine providers have established an impressive YouTube following by creating informative, entertaining, engaging video content that’s generating hundreds of thousands of followers and millions of views. In doing so, these doctors are establishing credibility, driving Google traffic, and increasing prospective patient volume. In some cases, they’re also creating new opportunities to generate revenue or advance their careers.
The world of YouTube video content may feel overwhelming for healthcare providers. But, for those with a dynamic, engaging personality and valuable information to share, YouTube is a powerhouse of opportunity.
Want to know how to market your healthcare practice with social media and blogging? Find out more about PatientPop social media and blogging services.
Instantly see how you compare to other practices in your local area and specialty.