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The 10 best doctor accounts on Instagram

Social media for doctors doesn’t have to be tricky. There are lessons to be learned from successful doctor Instagram accounts, like Doctor Mike and Dr. Pimple Popper.

doctor on instagram

If you’re not using Instagram to promote your practice, then you’re missing out on a huge audience of prospective patients.

According to Instagram, more than 1 billion people use the visual platform every month, with more than 500 million of them logging on to Instagram every day. Many Instagram users are younger — more than half are between 18 and 34, according to Statista — making Instagram especially relevant for doctors hoping to appeal to Millennial and Gen Z patients.

Patients are on Instagram, so doctors should be on Instagram, too. If you’re wary about dipping your toe into the Instagram waters, worry not: We’ve rounded up 10 doctor Instagram accounts worth emulating. Read on to see what Doctor Mike, Dr. Pimple Popper, and other influential doctors are doing right on Instagram.

Also see: 5 doctors killing it on social media

Doctor Instagram accounts to follow — and what they’re doing right

1. Doctor Mike (@doctor.mike)

Mike Varshavski, DO — widely known as Doctor Mike — is an Instagram sensation. A board-certified family medicine physician in New York City, Doctor Mike has more than 3.1 million* Instagram followers.

Doctor Mike uses Instagram to give prospective patients the opportunity to connect with him on a personal level. On his Instagram account, he shares clear and professional photos of him wearing scrubs and other aspects of his daily life (including his dog, Roxy). He also makes use of Instagram’s highlights feature, which allows him to archive “stories” by topic, and IGTV, which allows him to share videos more than one minute long.

Look: The doctor’s guide to getting started with social media

2. Hazel Wallace (@thefoodmedic)

Hazel Wallace, BSc, MBBCh, uses her Instagram account, @thefoodmedic, to promote healthy eating and nutrition. She shares recipes and meal prep inspiration with her 341,000 Instagram followers.

@thefoodmedic Instagram excels at branding: All of the Instagram content has a clear and consistent aesthetic. Like Doctor Mike, Dr. Wallace uses the Instagram highlights feature to organize her stories by topic, but she goes a step further by using custom-made graphics. She also uses IGTV to share video recipes with her Instagram followers.

As part of her Instagram strategy, Dr. Wallace uses her Instagram to drive traffic to her website. She does this by teasing content in Instagram photo captions and directing her audience to click the link in her bio for more information. This is an effective use of social media for doctors, especially if you’re trying to increase website traffic.

3. Dr. Lara Devgan (@laradevganmd)

View this post on Instagram

Subtle refinement of the nose with nonsurgical rhinoplasty. Just found this beautiful patient’s case as I am preparing my talk for #AMWC in Monaco 🇲🇨 next weekend. To me, this is one of the most transformative ways to change the feeling of the face with just a couple of millimeters. 💎 💎 To see me as a patient in my New York City private practice, please contact my office. . ☎️ 212-452-2400 📧 💻 💦 Shop my skincare line at . This is my actual patient. Images are shared with patient consent. Individual results may vary. The content of this page is for educational and informational purposes and does not constitute formal medical advice. © Lara Devgan, MD, MPH, FACS. Please do not use or distribute images herein without written permission. #boardcertifiedplasticsurgeon #plasticsurgery #plasticsurgeon #beforeandafter #nyc #cosmeticsurgery #cosmeticsurgeon #beauty #transformation #doctor #surgeon #medstudent #surgery #rhinoplasty #nosejob #nonsurgicalrhinoplasty #nonsurgicalnosejob

A post shared by Dr. Lara Devgan, MD, MPH, FACS (@laradevganmd) on

Dr. Lara Devgan, MD, is a plastic surgeon based in New York. Lara Devgan is an attending physician at several New York hospitals, the owner of a luxury skincare line, and chief medical officer of RealSelf, a review and directory website for cosmetic and aesthetic medicine.

Lara Devgan’s Instagram account, @laradevganmd, boasts 183,000 followers. Instagram lends itself well to Dr. Devgan’s specialty, as plastic surgery is visual in nature. Lara Devgan uses her Instagram to position herself as a thought leader in her field, sharing media articles that she’s been mentioned in as well as before-and-after photos of treatments she has performed.

4. Kambiz Silani (@beverlyhillsoptometry)

Kambiz Silani, OD, is a Beverly Hills-based optometrist. He uses his Instagram, @beverlyhillsoptometry, to promote his private practice.

Dr. Silani uses Instagram to share a balance of educational information on eye diseases and eye care, photos of him and his wife, patient testimonials, conferences he’s attended, and positive reviews. His 10,400 Instagram followers get a look at his personality as well as his expertise.

It’s important to note that he includes his practice website and his phone number at the top of his Instagram bio, which makes it easy for viewers to learn more about the practice or schedule an appointment.

Watch: Dr. Kambiz Silani talks marketing his practice

5. Sandra Lee (@drpimplepopper)

Dr. Sandra Lee — better known as Dr. Pimple Popper — may be Instagram’s most famous doctor. Her account, @drpimplepopper, features pimple popping videos and videos of cyst extractions. Although not for the easily nauseated, her Instagram content has gathered 3.2 million followers. Her expert use of social media also led to her own television series.

A board-certified dermatologist, Dr. Pimple Popper uses her Instagram to showcase her expertise and her satisfied patients (with their permission, of course). Her Instagram bio also includes a link to her website, where she sells her own skincare line.

You might like: Video marketing basics for doctors

6. Andrea Tooley (@dr.andreatooley)

Andrea Tooley, MD, shares her life as an ophthalmic plastic and reconstructive surgery fellow living in New York with her 45,800 Instagram followers. She uses her Instagram, @dr.andreatooley, to showcase her passion for medicine and research.

As an eye surgeon, Dr. Tooley often features photos of her in the operating room, testing out new surgical equipment, and learning from her mentors. She often shares Instagram posts about studying for upcoming board examinations or attending conferences and networking with other eye professionals.

7. David Stoker (@stokerplasticsurgery)

Dr. David Stoker is a Los Angeles-based plastic surgeon. With 14,100 followers, he uses his account, @stokerplasticsurgery, to differentiate his practice in the competitive LA market.

Dr. Stoker’s content is primarily focused on before-and-after photos of cosmetic procedures. He also has videos where he explains procedures in depth, from the type of equipment he uses and the types of incisions he’s performed. In doing so, he helps position himself as a thought leader in the plastic surgery field.

8. Wendy Sue Swanson (@mamadocmed)

Wendy Sue Swanson, MD, is a Seattle-based pediatrician. Her account, @mamadocmed, has 2,000 followers and is an extension of her blog on the Seattle Children’s Hospital website.

Because her patients are minors, Dr. Swanson’s Instagram focuses on helpful tips for parents and content that showcases her as an expert pediatrician, including media interviews and podcast features. She also shares general illness prevention tips such as how to tell if your child has a cold or the flu.

9. Connie Wang (@elitedermatology)

Connie Wang, MD, is a dermatologist in Katy, Texas. She uses her Instagram, @elitedermatology, to capture the local market and attract new patients.

With close to 1,100 followers, her content includes skin care tips, before-and-after photos, photos of her staff, and available technology. She also showcases monthly specials and pricing. The content on Dr. Wang’s Instagram helps give prospective patients an idea of what to expect when they visit her practice and how much they can expect to pay. Patients also tend to ask questions about specific procedures, and Dr. Wang and her staff do a good job of responding and engaging with prospective patients.

Instagram 101: Practice marketing tips for healthcare providers

10. Michelle Henry (@drmichellehenry)

Michelle Henry, MD, is a dermatologic surgeon with almost 52,000 followers. She uses her Instagram, @drmichellehenry, to promote herself as a thought leader in dermatologic surgery.

Dr. Henry showcases procedures she performs, conferences and speaking engagements she’s attended, and media articles she’s been featured in. Like the Dr. pimple popper Instagram, she also shares pimple popping videos that exhibit her expertise in cyst removal as well as before-and-after photos of other cosmetic procedures. Dr. Henry also features articles she’s written in medical journals.

Though social media for doctors can be time-consuming, these doctors would surely argue the rewards are worth the effort. If you need help, turn to PatientPop. Visit this webpage to learn about our social media, blog, and advertising services for customers.

Also available:
9 healthcare YouTube channels from physicians that inspire
2020 social media medical marketing guidelines

*Follower counts are accurate as of April 10, 2019.

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