If your medical practice marketing strategy doesn’t include video, it’s time to rethink your approach. Most people (83 percent) believe video is becoming a more important form of marketing content, according to the 2018 State of Video Marketing report produced by Demand Metric and Vidyard.
Unlike written content like blog posts, video literally speaks to your target audience. Read this guide to video marketing for doctors to learn more about this key marketing technique.
Most marketers (83 percent) believe video gives them a good return on investment (ROI), according to Wyzowl’s The State of Video Marketing 2019 report. Note that video marketing requires some upfront cost because you should invest in high-quality equipment. Here’s a look at some of the tools you’ll need:
Most internet users in the U.S. (85 percent) watch online video content, according to 2018 data from Statista. The vast size of the audience creates a need for a variety of content to meet the unique needs of users. Popular forms of video marketing for doctors include the following.
Designed specifically to market your practice, doctors often create the following types of promotional videos:
Video marketing example: Dr. Shamsah Amersi, OB-GYN, discusses PatientPop
Some services offered by your practice might be more complex than others. Creating educational videos to help explain these procedures and their benefits can bring more patients into your practice.
In fact, nearly all video marketers (94 percent) cite video for helping increase user understanding of their product or service, according to the Wyzowl report. Here are a few different types of educational videos you might create:
More medical practice marketing help: 4 blog post ideas to enhance your practice marketing efforts
Video marketing for doctors can be effective across platforms. Engage and inform patients by publishing both promotional and educational video content on these mediums.
Most marketers (84 percent) report an increase in traffic to their site caused by video, according to the Wyzowl report. Adding a few well-placed videos — a procedure video on a page dedicated to a particular service, for example — can highlight your expertise, prompting more patients to make an appointment.
Also an effective way to break up text, adding video to a page makes the content easier to digest. Instead of facing large blocks of text, patients will be able to watch and learn, creating a more engaging mix.
Check out: 5 pages your medical website needs
More than half of consumers (53 percent) engage with a brand after watching a video on social media, according to the Brightcove 2018 Video Marketing Survey. Given that number, it’s not surprising that the use of video in social media has surged 84 percent in recent years, according to the Demand Metric and Vidyard report.
Here’s a look at video marketing success rates on a few popular platforms:
More than one-fifth of consumers (21 percent) find video marketing content more memorable than other forms, according to Brightcove, earning the top spot. Furthermore, 45 percent of consumers consider this medium the most engaging form of content, and 36 percent prefer it to other marketing modes.
Numbers don’t lie so, clearly, the need to incorporate video into your advertising strategy cannot be emphasized enough. Creating videos to promote your practice is the best way to capture the attention of your target audience.
Simply put, medical practice marketing is more effective when video is involved. Video marketing for doctors creates a connection, allowing patients to feel like you’re speaking directly to them.
Sharing videos is an easy way to highlight both your personality and expertise, making patients feel more comfortable putting their health in your hands. Therefore, if you’re not already using video marketing, it’s time to get in front of the camera to promote your practice.
Want more help with implementing a successful medical marketing strategy? Check out our webpage on healthcare marketing best practices.
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