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The benefits of software solutions for healthcare marketing

Healthcare marketing software is the most comprehensive way to promote your practice.

Male doctor accesses healthcare marketing software on computer

These days, a successful practice needs a modern website, a robust web presence, and a strong online reputation. With the majority of people going online to search for providers, healthcare marketing is no longer just a tool to bring patients in the door. Instead, it’s become a consumer expectation.

Healthcare marketing software can help you optimize your web presence, update your web profiles, and even help manage your online reputation. For many practices, healthcare marketing software — and the service practices receive from the software company — can be a one-stop-shop for all of their marketing needs.

Read on to learn why a software solution may be the right approach to healthcare marketing for your practice.

5 benefits to healthcare marketing software

1. You can spend more time with your patients.

Marketing your practice can require a significant amount of time. Even if you contract an agency for healthcare marketing services, you may have to wait for specific marketing tactics to be manually completed.

A good healthcare marketing software such as PatientPop will use automation to help boost your search engine optimization, improve the patient experience, and enhance your online reputation. Automation allows for a more hands-off approach, so you can stay focused on patient care.

2. You’ll constantly get new features.

As healthcare evolves, so do the needs of a practice. Software technology is the only healthcare marketing solution that can keep pace with shifts in the industry.

Good healthcare marketing software companies listen to their users’ feedback and implement worthwhile changes or additions, so the value of the software increases with time. PatientPop regularly releases product enhancements and new offerings to help practices succeed.

Look: 5 questions physicians should ask when evaluating reputation management software

3. You’ll have access to a customer support team.

As with any new piece of technology, there can be a learning curve. A good software company will have a committed customer service model with a team that can offer strategic assistance and answer any questions. They can help advise your marketing strategy, so that it aligns with your specific business goals. They can also make sure you are using the software to its full capacity, so you are getting the full value of your marketing investment.

PatientPop practices receive ongoing strategic help from dedicated Customer Success representatives to ensure they are getting the best possible results from the PatientPop solution.

Discover: PatientPop people, process, and technology

4. The software is designed with you in mind.

Another benefit of healthcare marketing software is that it is designed with your practice’s needs in mind. Whereas other marketing solutions may serve clients across multiple industries, healthcare marketing software companies understand the important rules and regulations associated with the medical industry.

PatientPop is a HIPAA-compliant healthcare marketing solution that integrates with more than 60 EHR/EMRs serving a variety of healthcare markets. By integrating with other healthcare technology you use, PatientPop can deliver more automated features and help boost efficiency at your practice.

Listen: Understanding PatientPop integration

5. You’ll get all your healthcare marketing needs in a single solution.

Often, providers are in the position of having to hire one consultant or agency to host their website and another to help manage their online reputation. But managing multiple service vendors or digital tools is a job in itself.

PatientPop offers everything providers need to attract and retain patients in a single solution, including enhancing your web presence, elevating your reputation, and increasing your practice’s efficiency.

Check out: Practice growth software & other tech upgrades your practice needs

PatientPop is a healthcare marketing software solution dedicated to helping practices thrive. Only serving healthcare practices, PatientPop offers physicians, dentists, and other care providers an all-in-one HIPAA-compliant marketing solution.

Interested in learning the pros and cons of other healthcare marketing options? Download our whitepaper “How to find the best healthcare marketing solution for your medical practice.”

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