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How to get more patients to our clinic — without draining our budget

Not sure how to market your clinic while staying in budget? This blog post reveals five marketing ideas for clinics that cost little yet can result in long-term growth.

how to get more patients to our clinic

Many clinics are abuzz this time of year in the hopes of brainstorming creative ways to increase patient volume. That excitement can be short-lived, however, if you’re not careful with your marketing budget.

The good news is that it’s possible to get more patients without spending an inordinate amount of money or time on marketing. Read on for tips on how to market your clinic in 2019 on a tight budget.

How to grow your clinic: 5 low-cost ways

There are a few proven healthcare marketing strategies to attract patients and grow your clinic. Not only are these marketing ideas for clinics effective, they also cost very little and can result in long-term, sustainable growth.

1. Improve your web presence

A strong web presence is key to standing out in today’s landscape. With a strong web presence, potential patients are more likely to find you. With the right information online, this could equate to more people joining your clinic as patients.

Your web presence isn’t limited to just your website; it includes your social media profiles, business and healthcare directory listings, and presence on other sites. Social media is particularly important to your web presence, because 87 percent of marketers say their social media efforts have generated more exposure for their business, according to Social Media Examiner. Imagine what this could do for your clinic.

2. Expand your web presence

Going beyond improving your current web presence, it’s important to grow your web presence as well.

When your current web presence is in a stable place, look into claiming any unclaimed listings for your clinic. This can ensure your information is correct, and if not listed at all, that your information is available in more locations. You also want to ensure your Google listing is updated, with current contact info and address listed.

If your budget allows for it, consider paid advertising as well. Depending on the keywords you’re bidding for with Google ads, your spending might vary. With this in mind, it’s important to note that many businesses make $2 for every $1 they spend, according to research done by Google.

Organic can be great due to its low cost, but paying for Google ads allows you to compete for terms your site can’t compete for organically at that point in time. Strategic bidding on select keywords can help your business secure patients it would have otherwise missed out on.

Check out: Marketing your private practice with paid advertising

3. Ask for patient feedback and reviews

Patient feedback and online reviews can have a huge impact on whether patients choose your clinic over another. According to BrightLocal, consumers read an average of 10 online reviews before they feel they can trust a business. If your clinic doesn’t have at least this number of reviews, you could be out of luck.

If you’re wondering how to get more patient reviews, there are some easy ways you can begin gaining the feedback you need to grow.

  • Ask your patients for feedback. Just like hotels often do, simply ask your patients for feedback after they receive service.
  • Offer digital feedback automatically. Automatically send your patients a message after their visit that links them to a satisfaction survey.
  • Give patients a voice with a suggestion box. Although an old-fashioned suggestion box won’t help your online review situation, it could help your patients feel heard. This can, in turn, translate into patients feeling more motivated to fill out online reviews as well.

A patient review report: One-third of clinics fail at feedback

4. Use content marketing to build trust

Content marketing is the creation of content that informs, educates, or entertains your users while indirectly marketing your brand. Those quality articles you read on the blogs of other companies? That’s all content marketing.

A Smart Insights survey found that content marketing will be the biggest focus of marketers in 2019. This is because content marketing is affordable, powerful, and effective. Not only this, 84 percent of people expect brands to create content that offers a solution to a problem or entertains, according to Meaningful Brands.

Creating content on your site is a great way to establish yourself as an expert in your field. You can write blog posts that offer advice on staving off the inevitable cold during the winter, posts that update people on your services and newest physicians, and so on. Most importantly, make sure your content is informative, entertaining, and of high quality.

More on this topic: How to grow your clinic with content marketing

5. Modernize your website

Search engine optimization (SEO) is all about getting people to your site and content. A big part of that is having a modern, optimized website.

To ensure your website is up to par on the technical side of things, ask the following:

  • Is our website mobile-friendly? A mobile-friendly or responsive site will load and display properly on mobile devices. With 52 percent of web pages served to mobile devices worldwide in 2018, according to Statista, it’s clear that prospective patients are visiting your site from their smartphone a good portion of the time.
  • Does our site load quickly? Site speed plays a huge role in the overall user experience. Make sure your site isn’t getting hung up on anything and that it loads quickly. If the promise of patients isn’t enough, consider this: Every second your site users wait reduces the chances of conversion by 7 percent, according to HubSpot.
  • Is our content on the site optimized? If your site is loading quickly but your content isn’t optimized, you’ll still have a tough time with SEO and finding patients. Make sure you’re following best practices for on-page optimizations when it comes to your content. This will ensure you’re getting the most value out of your content, and increase the likelihood that people find your site.

Don’t let the stress of growing your clinic get the best of you. See how PatientPop has helped clinics grow and thrive.

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