Many clinics are abuzz this time of year in the hopes of brainstorming creative ways to increase patient volume. That excitement can be short-lived, however, if you’re not careful with your marketing budget.
The good news is that it’s possible to get more patients without spending an inordinate amount of money or time on marketing. Read on for tips on how to market your clinic in 2019 on a tight budget.
There are a few proven healthcare marketing strategies to attract patients and grow your clinic. Not only are these marketing ideas for clinics effective, they also cost very little and can result in long-term, sustainable growth.
A strong web presence is key to standing out in today’s landscape. With a strong web presence, potential patients are more likely to find you. With the right information online, this could equate to more people joining your clinic as patients.
Your web presence isn’t limited to just your website; it includes your social media profiles, business and healthcare directory listings, and presence on other sites. Social media is particularly important to your web presence, because 87 percent of marketers say their social media efforts have generated more exposure for their business, according to Social Media Examiner. Imagine what this could do for your clinic.
Going beyond improving your current web presence, it’s important to grow your web presence as well.
When your current web presence is in a stable place, look into claiming any unclaimed listings for your clinic. This can ensure your information is correct, and if not listed at all, that your information is available in more locations. You also want to ensure your Google listing is updated, with current contact info and address listed.
If your budget allows for it, consider paid advertising as well. Depending on the keywords you’re bidding for with Google ads, your spending might vary. With this in mind, it’s important to note that many businesses make $2 for every $1 they spend, according to research done by Google.
Organic can be great due to its low cost, but paying for Google ads allows you to compete for terms your site can’t compete for organically at that point in time. Strategic bidding on select keywords can help your business secure patients it would have otherwise missed out on.
Patient feedback and online reviews can have a huge impact on whether patients choose your clinic over another. According to BrightLocal, consumers read an average of 10 online reviews before they feel they can trust a business. If your clinic doesn’t have at least this number of reviews, you could be out of luck.
If you’re wondering how to get more patient reviews, there are some easy ways you can begin gaining the feedback you need to grow.
A patient review report: One-third of clinics fail at feedback
Content marketing is the creation of content that informs, educates, or entertains your users while indirectly marketing your brand. Those quality articles you read on the blogs of other companies? That’s all content marketing.
A Smart Insights survey found that content marketing will be the biggest focus of marketers in 2019. This is because content marketing is affordable, powerful, and effective. Not only this, 84 percent of people expect brands to create content that offers a solution to a problem or entertains, according to Meaningful Brands.
Creating content on your site is a great way to establish yourself as an expert in your field. You can write blog posts that offer advice on staving off the inevitable cold during the winter, posts that update people on your services and newest physicians, and so on. Most importantly, make sure your content is informative, entertaining, and of high quality.
More on this topic: How to grow your clinic with content marketing
Search engine optimization (SEO) is all about getting people to your site and content. A big part of that is having a modern, optimized website.
To ensure your website is up to par on the technical side of things, ask the following:
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