Dr. Drew, Dr. Oz, Dr. Pimple Popper: Mention these names in a casual conversation and most people will know who you are talking about. That’s because they have achieved a certain level of celebrity. Though they won’t be walking many Hollywood Red Carpets, these MDs certainly don’t struggle to find new patients. In fact, they are often forced to turn people away.
Even if you don’t dream of the spotlight, a little local celebrity can help you bring in business. Here, we share a few ways you can increase your area prominence to attract new patients and grow your healthcare practice.
When you want to learn more about a person, your first move might be to look them up online using a search engine. This is a real advantage to office-based independent healthcare providers because Google offers a free tool small business owners can use to manage their online presence. The tool is called Google My Business, and it receives 158.03 million views per month, on average. This equates to 34.3% of total U.S. online traffic.
To attract new patients online, you should first claim and optimize your Google My Business listing. An optimized Google My business listing includes accurate contact information (address, phone, and website URL); business hours and description; and high-quality photos of you and your staff, as well as the waiting room and exterior of your practice.
Visit this webpage to get more information on how and why to claim your Google My Business listing.
To boost your local celebrity — and boost your number of new patients — you should sponsor, volunteer, or otherwise participate in community healthcare events like walks, health screenings, and health fairs. Taking part in local healthcare events get your name out in the community. It also shows you truly care to make your community a healthier, happier place, which helps you build trust and goodwill with prospective patients.
Social media websites like Facebook were once hubs to rekindle friendships and build new connections between people. Today, they are part hangout, part news source, part marketplace, and more.
According to Pew Research Center, 69% of U.S. adults use at least one social media website. The numbers are even higher for younger adults: 78% for those 30-49 and 88% for those 18-29. By creating social media profiles, sharing helpful health and wellness information, and actively engaging with people in your local area, you will raise awareness of your healthcare practice and, in turn, attract new patients.
One of the most effective methods for building influence and celebrity in a certain subject is to blog. Though blogging won’t immediately attract hordes of new patients, consistently publishing quality informational blogs can make you a “go to” resource for prospective area patients in time.
Blogging might also help you nab the attention of local or even national media. How? When you blog, you give search engines fresh content to index. This gradually increases your search engine ranking for certain keywords. Journalists — just like prospective patients — often start their search for sources using Google or another search engine. The higher your website and blog appears, the more likely they are to find you and to reach out.
All healthcare providers have the opportunity to establish themselves as the go-to doc in the community. Taking a few simple steps to grow your local celebrity helps set you apart from competitors, draws patients to your practice, and keeps them coming back.
Want to attract even more local patients? See the blog “Outdated Healthcare Practice Marketing Ideas Providers Should Stop” to learn what not to do.