Tag: healthcare marketing

Local Search: The Importance of Online Reviews

The Importance of Online Reviews Online reviews are important, but how many do you actually need and what’s the ideal average rating? Online reviews can influence a potential customer’s opinion about (and decision to use) your business. Whether you like...

/ June 28, 2017
person blogging and working on a laptop

5 Article Formats Perfect for Healthcare Blogging

Experiment with different varieties of blog article formats and posts to keep your blog fresh and interesting.

/ June 20, 2017

The 6 Reasons Every Healthcare Provider Should Be Blogging

Establish your authority as a thought leader and you'll find your practice climbing to the top of search results as well as reaping other benefits.

/ June 13, 2017
people getting word-of-mouth about a healthcare provider

Is Word-of-Mouth Still Your Best Marketing Resource?

Even when referred by word-of-mouth from a trusted friend or physician, most consumers still research their potential physician or dentist online before scheduling an appointment.

/ May 17, 2017

How to Remain Competitive Amid the Incoming Tech-Savvy Millennial Providers

A new crop of millennial providers is about to join your ranks. They’re young, they're motivated, and most importantly, they're already accustomed to sharing their lives with the Internet.

/ May 15, 2017

Subliminal Messaging: How to Convey Your Brand to Patients Without Saying a Word

It’s easy to forget that things like your Yelp profile and your business card convey a message as much as your marketing and advertising efforts do.

/ May 9, 2017

The Easy Guide to Blogging for Healthcare Providers

Whether on your practice site or for your own personal thought leadership, blogging is highly recommended.

/ May 2, 2017

INFOGRAPHIC: How to Increase Your Social Media Reach

Here are our best bite-size tips to bring in more followers and increase engagement on social media.

/ April 18, 2017

Conversion Marketing for Healthcare Providers: A Quick Guide

Conversion Marketing. How do you do it? How do you know if you’re doing it right? Here are some of the conversion basics to get you started.

/ April 18, 2017

Why Being Mobile-Friendly is a Requirement…and How to Be Ready

In today's digital age, having a mobile-unfriendly website means sacrificing contact with new patients and valuable SEO benefits.

/ April 17, 2017