Tag: healthcare marketing

The PR Perspective: 6 Ways for Healthcare Practices to Take Control of Their Online Reputation

In today's age your online reputation is crucial to the growth of your practice. In this presentation we lay out six easy ways to get you in control of the conversation.

/ April 19, 2017

INFOGRAPHIC: How to Increase Your Social Media Reach

Here are our best bite-size tips to bring in more followers and increase engagement on social media.

/ April 18, 2017

Conversion Marketing for Healthcare Providers: A Quick Guide

Conversion Marketing. How do you do it? How do you know if you’re doing it right? Here are some of the conversion basics to get you started.

/ April 18, 2017

Why Being Mobile-Friendly is a Requirement…and How to Be Ready

In today's digital age, having a mobile-unfriendly website means sacrificing contact with new patients and valuable SEO benefits.

/ April 17, 2017

How to Respond to Negative Reviews… and Fix Your Reputation in the Process

Getting a negative online review can put a ding on your reputation, but the way you respond to it can turn that relationship around... and actually improve your image in the process.

/ March 13, 2017

What You Can Learn From These 5 Healthcare Provider Instagram Stars

Instagram can be a key component to your practice’s marketing strategy: the visual medium is the perfect channel for building a personal brand.

/ March 8, 2017

The Group Appointment Trend: Are You on Board?

With news media covering the group appointment trend, you may be considering it. Here's how it works, if its right for you, and how to get started.

/ February 23, 2017

Get Connected: Networking Sites for Healthcare Professionals

Social networks are a valuable tool to promote your thought leadership and network with other doctors to trade business and healthcare advice.

/ February 14, 2017

5 Books That Break Down Online Marketing for Healthcare

Updating your practice's online marketing strategy doesn't have to be intimidating - these 5 books provide in-depth content on going digital.

/ February 13, 2017

Create a Marketing Strategy for Your Practice, Part 2: Budgeting

After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.

/ February 8, 2017