Tag: healthcare marketing

How to Respond to Negative Reviews… and Fix Your Reputation in the Process

Getting a negative online review can put a ding on your reputation, but the way you respond to it can turn that relationship around... and actually improve your image in the process.

/ March 13, 2017

What You Can Learn From These 5 Healthcare Provider Instagram Stars

Instagram can be a key component to your practice’s marketing strategy: the visual medium is the perfect channel for building a personal brand.

/ March 8, 2017

The Group Appointment Trend: Are You on Board?

With news media covering the group appointment trend, you may be considering it. Here's how it works, if its right for you, and how to get started.

/ February 23, 2017

Get Connected: Networking Sites for Healthcare Professionals

Social networks are a valuable tool to promote your thought leadership and network with other doctors to trade business and healthcare advice.

/ February 14, 2017

5 Books That Break Down Online Marketing for Healthcare

Updating your practice's online marketing strategy doesn't have to be intimidating - these 5 books provide in-depth content on going digital.

/ February 13, 2017

Create a Marketing Strategy for Your Practice, Part 2: Budgeting

After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.

/ February 8, 2017

INFOGRAPHIC: SEO in 2017 – The Dos and Don’ts

Check out this infographic below to get a quick overview of what's in — and what's out — when it comes to current SEO trends.

/ February 6, 2017

Create a Marketing Strategy for Your Practice, Part 1: Market Research

A strategic plan relies on an analysis of the current marketplace — both customer feedback and competitor research.

/ February 1, 2017

INFOGRAPHIC: Online Booking Statistics You Should Know

Offering online booking may seem like a minor detail in your overall marketing strategy, but its a detail that can lead to a huge increase in your revenue.

/ January 25, 2017

Conversion Marketing for Healthcare Providers: A Quick Guide

Conversion Marketing. How do you do it? How do you know if you’re doing it right? Here are some of the conversion basics to get you started.

/ January 24, 2017