Tag: healthcare marketing
Reach for the Stars: Why Google Aggregate Rankings Matter to Your Local Search Listing
We tell you why Google rankings matter to your search listing, and how to get those orange stars on your practice’s local search listing
Five Free Ways to Generate Buzz for Your Healthcare Practice
You can generate new leads and prove your expertise without parting ways with a single penny, and we’re going to show you five ways it can done.
6 Business School Tips Every Healthcare Provider Can Borrow
Here's a quick glimpse of some MBA-style thinking – and how it can help your medical practice and healthcare business thrive.
How to Market and Sell Retail Products in Your Practice
Looking for a way to enhance and elevate your medical office? Learn how to ‘set up shop’ and market retail products complementary to your services.
[Local Search] The Importance of Online Reviews
The Importance of Online Reviews Online reviews are important, but how many do you actually need and what’s the ideal average rating? Online reviews can influence a potential customer’s opinion about (and decision to use) your business. Whether you like...
5 Article Formats Perfect for Healthcare Blogging
Experiment with different varieties of blog article formats and posts to keep your blog fresh and interesting.
The 6 Reasons Every Healthcare Provider Should Be Blogging
Establish your authority as a thought leader and you'll find your practice climbing to the top of search results as well as reaping other benefits.
Is Word-of-Mouth Still Your Best Marketing Resource?
Even when referred by word-of-mouth from a trusted friend or physician, most consumers still research their potential physician or dentist online before scheduling an appointment.
How to Remain Competitive Amid the Incoming Tech-Savvy Millennial Providers
A new crop of millennial providers is about to join your ranks. They’re young, they're motivated, and most importantly, they're already accustomed to sharing their lives with the Internet.
Subliminal Messaging: How to Convey Your Brand to Patients Without Saying a Word
It’s easy to forget that things like your Yelp profile and your business card convey a message as much as your marketing and advertising efforts do.