Tag: healthcare marketing
Local Search: The Importance of Online Reviews
The Importance of Online Reviews Online reviews are important, but how many do you actually need and what’s the ideal average rating? Online reviews can influence a potential customer’s opinion about (and decision to use) your business. Whether you like...
5 Article Formats Perfect for Healthcare Blogging
Experiment with different varieties of blog article formats and posts to keep your blog fresh and interesting.
The 6 Reasons Every Healthcare Provider Should Be Blogging
Establish your authority as a thought leader and you'll find your practice climbing to the top of search results as well as reaping other benefits.
Is Word-of-Mouth Still Your Best Marketing Resource?
Even when referred by word-of-mouth from a trusted friend or physician, most consumers still research their potential physician or dentist online before scheduling an appointment.
How to Remain Competitive Amid the Incoming Tech-Savvy Millennial Providers
A new crop of millennial providers is about to join your ranks. They’re young, they're motivated, and most importantly, they're already accustomed to sharing their lives with the Internet.
Subliminal Messaging: How to Convey Your Brand to Patients Without Saying a Word
It’s easy to forget that things like your Yelp profile and your business card convey a message as much as your marketing and advertising efforts do.
The Easy Guide to Blogging for Healthcare Providers
Whether on your practice site or for your own personal thought leadership, blogging is highly recommended.
INFOGRAPHIC: How to Increase Your Social Media Reach
Here are our best bite-size tips to bring in more followers and increase engagement on social media.
Conversion Marketing for Healthcare Providers: A Quick Guide
Conversion Marketing. How do you do it? How do you know if you’re doing it right? Here are some of the conversion basics to get you started.
Why Being Mobile-Friendly is a Requirement…and How to Be Ready
In today's digital age, having a mobile-unfriendly website means sacrificing contact with new patients and valuable SEO benefits.