Blogging presents a great way to market your practice and improve your website’s search results positioning. Here's seven tips to finding your blog’s voice.
Even when referred by word-of-mouth from a trusted friend or physician, most consumers still research their potential physician or dentist online before scheduling an appointment.
Conversion Marketing. How do you do it? How do you know if you’re doing it right? Here are some of the conversion basics to get you started.
Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".
Here are seven common pitfalls to avoid when reevaluating or redesigning your website to ensure people will stay on your site for as long as possible.
As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...
After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.
A strategic plan relies on an analysis of the current marketplace — both customer feedback and competitor research.