Tag: healthcare practice marketing

Find Your Practice Voice: 6 Tips to Perfect Your Blog-Side Manner

Blogging presents a great way to market your practice and improve your website’s search results positioning. Here's seven tips to finding your blog’s voice.

/ June 21, 2017

The 6 Reasons Every Healthcare Provider Should Be Blogging

Establish your authority as a thought leader and you'll find your practice climbing to the top of search results as well as reaping other benefits.

/ June 13, 2017
people getting word-of-mouth about a healthcare provider

Is Word-of-Mouth Still Your Best Marketing Resource?

Even when referred by word-of-mouth from a trusted friend or physician, most consumers still research their potential physician or dentist online before scheduling an appointment.

/ May 17, 2017

Conversion Marketing for Healthcare Providers: A Quick Guide

Conversion Marketing. How do you do it? How do you know if you’re doing it right? Here are some of the conversion basics to get you started.

/ April 18, 2017

(Visual) Content is King: Boost Conversions with Healthcare Infographics and More

Visual content catches attention, engagement, and, ultimately, conversions. Today, it's more about showing than telling patients why they should book an appointment with you.

/ March 15, 2017

Creative Holiday Campaigns to Promote your Practice

Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".

/ February 27, 2017

INFOGRAPHIC: 7 Big Reasons People Leave Your Practice Website

Here are seven common pitfalls to avoid when reevaluating or redesigning your website to ensure people will stay on your site for as long as possible.

/ February 21, 2017

Create a Marketing Strategy for Your Practice, Part 3: Implementation

As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...

/ February 15, 2017

Create a Marketing Strategy for Your Practice, Part 2: Budgeting

After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.

/ February 8, 2017

Create a Marketing Strategy for Your Practice, Part 1: Market Research

A strategic plan relies on an analysis of the current marketplace — both customer feedback and competitor research.

/ February 1, 2017