Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".
Here are seven common pitfalls to avoid when reevaluating or redesigning your website to ensure people will stay on your site for as long as possible.
As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...
After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.
A strategic plan relies on an analysis of the current marketplace — both customer feedback and competitor research.
Offering online booking may seem like a minor detail in your overall marketing strategy, but its a detail that can lead to a huge increase in your revenue.
Conversion Marketing. How do you do it? How do you know if you’re doing it right? Here are some of the conversion basics to get you started.
To gain visibility as a healthcare provider and expert in your field, guest blog posts and appearances should be part of your online marketing strategy.