Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".
As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...
After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.
A strategic plan relies on an analysis of the current marketplace — both customer feedback and competitor research.
To gain visibility as a healthcare provider and expert in your field, guest blog posts and appearances should be part of your online marketing strategy.
PatientPop's Sr. Online Marketing Manager shares three reasons why paid search is the perfect complement to SEO in your digital marketing strategy.