Tag: marketing

(Visual) Content is King: Boost Conversions with Healthcare Infographics and More

Visual content catches attention, engagement, and, ultimately, conversions. Today, it's more about showing than telling patients why they should book an appointment with you.

/ March 15, 2017

Creative Holiday Campaigns to Promote your Practice

Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".

/ February 27, 2017

Create a Marketing Strategy for Your Practice, Part 3: Implementation

As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...

/ February 15, 2017

5 Books That Break Down Online Marketing for Healthcare

Updating your practice's online marketing strategy doesn't have to be intimidating - these 5 books provide in-depth content on going digital.

/ February 13, 2017

Create a Marketing Strategy for Your Practice, Part 2: Budgeting

After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.

/ February 8, 2017

INFOGRAPHIC: SEO in 2017 – The Dos and Don’ts

Check out this infographic below to get a quick overview of what's in — and what's out — when it comes to current SEO trends.

/ February 6, 2017

Create a Marketing Strategy for Your Practice, Part 1: Market Research

A strategic plan relies on an analysis of the current marketplace — both customer feedback and competitor research.

/ February 1, 2017

How to Gain Visibility Through Healthcare Media Placements

To gain visibility as a healthcare provider and expert in your field, guest blog posts and appearances should be part of your online marketing strategy.

/ January 17, 2017
SEO vs Paid Search

3 Reasons to Integrate SEO and Paid Search Into Your Marketing Campaigns

PatientPop's Sr. Online Marketing Manager shares three reasons why paid search is the perfect complement to SEO in your digital marketing strategy.

/ October 19, 2016
quick tip video

VIDEO: The Best Way to Handle Negative Reviews

A negative review is actually an opportunity for you to manage your reputation. Here's some quick tips about the best way to handle negative reviews.

/ October 5, 2016