It’s easy to forget that things like your Yelp profile and your business card convey a message as much as your marketing and advertising efforts do.
Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".
As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...
After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.
A strategic plan relies on an analysis of the current marketplace — both customer feedback and competitor research.