Tag: marketing

The 6 Reasons Every Healthcare Provider Should Be Blogging

Establish your authority as a thought leader and you'll find your practice climbing to the top of search results as well as reaping other benefits.

/ June 13, 2017

Hoping to Attract Millennial Patients? Let Them Know They Need You!

Millennials are busy, and they’re not making health a priority. We share how to educate them about their health needs and bring them to your practice.

/ June 6, 2017

Subliminal Messaging: How to Convey Your Brand to Patients Without Saying a Word

It’s easy to forget that things like your Yelp profile and your business card convey a message as much as your marketing and advertising efforts do.

/ May 9, 2017

WHITEPAPER: SEO 101 for Healthcare Providers

SEO 101 for healthcare providers is your ultimate guide to ensuring your medical practice gets found online. Download for FREE right now!

/ March 27, 2017

(Visual) Content is King: Boost Conversions with Healthcare Infographics and More

Visual content catches attention, engagement, and, ultimately, conversions. Today, it's more about showing than telling patients why they should book an appointment with you.

/ March 15, 2017

Creative Holiday Campaigns to Promote your Practice

Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".

/ February 27, 2017

Create a Marketing Strategy for Your Practice, Part 3: Implementation

As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...

/ February 15, 2017

Create a Marketing Strategy for Your Practice, Part 2: Budgeting

After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.

/ February 8, 2017

INFOGRAPHIC: SEO in 2017 – The Dos and Don’ts

Check out this infographic below to get a quick overview of what's in — and what's out — when it comes to current SEO trends.

/ February 6, 2017

Create a Marketing Strategy for Your Practice, Part 1: Market Research

A strategic plan relies on an analysis of the current marketplace — both customer feedback and competitor research.

/ February 1, 2017