Tag: marketing

The PR Perspective: 6 Ways for Healthcare Practices to Take Control of Their Online Reputation

In today's age your online reputation is crucial to the growth of your practice. In this presentation we lay out six easy ways to get you in control of the conversation.

/ April 19, 2017

WHITEPAPER: Four Easy Steps to Market Your Practice Online

In this free whitepaper, we give you four easy steps to marketing your practice online and making the most of the rapidly changing marketing dynamic.

/ April 11, 2017

WHITEPAPER: SEO 101 for Healthcare Providers

SEO 101 for healthcare providers is your ultimate guide to ensuring your medical practice gets found online. Download for FREE right now!

/ March 27, 2017

(Visual) Content is King: Boost Conversions with Healthcare Infographics and More

Visual content catches attention, engagement, and, ultimately, conversions. Today, it's more about showing than telling patients why they should book an appointment with you.

/ March 15, 2017

Creative Holiday Campaigns to Promote your Practice

Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".

/ February 27, 2017

Create a Marketing Strategy for Your Practice, Part 3: Implementation

As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...

/ February 15, 2017

5 Books That Break Down Online Marketing for Healthcare

Updating your practice's online marketing strategy doesn't have to be intimidating - these 5 books provide in-depth content on going digital.

/ February 13, 2017

Create a Marketing Strategy for Your Practice, Part 2: Budgeting

After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.

/ February 8, 2017

INFOGRAPHIC: SEO in 2017 – The Dos and Don’ts

Check out this infographic below to get a quick overview of what's in — and what's out — when it comes to current SEO trends.

/ February 6, 2017

Create a Marketing Strategy for Your Practice, Part 1: Market Research

A strategic plan relies on an analysis of the current marketplace — both customer feedback and competitor research.

/ February 1, 2017