Tag: online marketing

Hoping to Attract Millennial Patients? Let Them Know They Need You!

Millennials are busy, and they’re not making health a priority. We share how to educate them about their health needs and bring them to your practice.

/ June 6, 2017

How to Remain Competitive Amid the Incoming Tech-Savvy Millennial Providers

A new crop of millennial providers is about to join your ranks. They’re young, they're motivated, and most importantly, they're already accustomed to sharing their lives with the Internet.

/ May 15, 2017

Subliminal Messaging: How to Convey Your Brand to Patients Without Saying a Word

It’s easy to forget that things like your Yelp profile and your business card convey a message as much as your marketing and advertising efforts do.

/ May 9, 2017

Should You Invest in a Professional Photographer for Your Practice Marketing?

Is hiring a professional photographer to take pictures of your staff and location for your website really worth the investment? The answer is yes.

/ May 8, 2017

Introducing the Team Behind Our All New Local Search Marketing Column

This biweekly series will help you — our readers — learn more about the intricacies of local SEO for healthcare while staying updated on the latest changes to search.

/ May 3, 2017

(Visual) Content is King: Boost Conversions with Healthcare Infographics and More

Visual content catches attention, engagement, and, ultimately, conversions. Today, it's more about showing than telling patients why they should book an appointment with you.

/ March 15, 2017

Create a Marketing Strategy for Your Practice, Part 2: Budgeting

After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.

/ February 8, 2017

INFOGRAPHIC: SEO in 2017 – The Dos and Don’ts

Check out this infographic below to get a quick overview of what's in — and what's out — when it comes to current SEO trends.

/ February 6, 2017

INFOGRAPHIC: Online Booking Statistics You Should Know

Offering online booking may seem like a minor detail in your overall marketing strategy, but its a detail that can lead to a huge increase in your revenue.

/ January 25, 2017

How to Gain Visibility Through Healthcare Media Placements

To gain visibility as a healthcare provider and expert in your field, guest blog posts and appearances should be part of your online marketing strategy.

/ January 17, 2017