Tag: online marketing

building a website on laptop

[Local Search] What Makes a Website Useful for Local Search?

Key components to helping your website rank in local search include a well-structured website, local citations, relevant content, and fresh information.

/ September 7, 2017

Five Free Ways to Generate Buzz for Your Healthcare Practice

You can generate new leads and prove your expertise without parting ways with a single penny, and we’re going to show you five ways it can done.

/ August 30, 2017

Acquire and Engage Patients With Social Media

Learn how to create a foolproof social media strategy, which social media platforms to prioritize and tailoring content to each, the 80/20 rule, guidelines for HIPAA-compliant social content and more!

/ August 7, 2017

Hoping to Attract Millennial Patients? Let Them Know They Need You!

Millennials are busy, and they’re not making health a priority. We share how to educate them about their health needs and bring them to your practice.

/ June 6, 2017

How to Remain Competitive Amid the Incoming Tech-Savvy Millennial Providers

A new crop of millennial providers is about to join your ranks. They’re young, they're motivated, and most importantly, they're already accustomed to sharing their lives with the Internet.

/ May 15, 2017

Subliminal Messaging: How to Convey Your Brand to Patients Without Saying a Word

It’s easy to forget that things like your Yelp profile and your business card convey a message as much as your marketing and advertising efforts do.

/ May 9, 2017

Should You Invest in a Professional Photographer for Your Practice Marketing?

Is hiring a professional photographer to take pictures of your staff and location for your website really worth the investment? The answer is yes.

/ May 8, 2017

Introducing the Team Behind Our All New Local Search Marketing Column

This biweekly series will help you — our readers — learn more about the intricacies of local SEO for healthcare while staying updated on the latest changes to search.

/ May 3, 2017

WHITEPAPER: Four Easy Steps to Market Your Practice Online

In this free whitepaper, we give you four easy steps to marketing your practice online and making the most of the rapidly changing marketing dynamic.

/ April 11, 2017

(Visual) Content is King: Boost Conversions with Healthcare Infographics and More

Visual content catches attention, engagement, and, ultimately, conversions. Today, it's more about showing than telling patients why they should book an appointment with you.

/ March 15, 2017