If you have a sense that there is something missing in your leadership style and skills or you’re facing new business challenges that are somewhat foreign to you, you may consider hiring an executive coach to help.
Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".
As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...
After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.
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