Blogging presents a great way to market your practice and improve your website’s search results positioning. Here's seven tips to finding your blog’s voice.
Blogging generates interest in your healthcare practice and improves your search rankings. Learn how to find inspiration for posts, outsource your writing, and turn your staff into blog-improving assets with tips from the pros.
In today's digital age, having a mobile-unfriendly website means sacrificing contact with new patients and valuable SEO benefits.
Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".
Here are seven common pitfalls to avoid when reevaluating or redesigning your website to ensure people will stay on your site for as long as possible.
As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...
After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.
A strategic plan relies on an analysis of the current marketplace — both customer feedback and competitor research.