Getting a negative online review can put a ding on your reputation, but the way you respond to it can turn that relationship around... and actually improve your image in the process.
Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".
Here are seven common pitfalls to avoid when reevaluating or redesigning your website to ensure people will stay on your site for as long as possible.
As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...
After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.
A strategic plan relies on an analysis of the current marketplace — both customer feedback and competitor research.
In today's digital age, having a mobile-unfriendly website means sacrificing contact with new patients and valuable SEO benefits.
Optimize your medical practice's website and gain an advantage over the competition with our FREE website must-haves eBook!
Put your practice on the map It’s crucial that your practice ranks highly on local search results in order to get online visibility among prospective patients in your community. Positioning your practice atop the local search results page can take...