Tag: practice marketing

How to Respond to Negative Reviews… and Fix Your Reputation in the Process

Getting a negative online review can put a ding on your reputation, but the way you respond to it can turn that relationship around... and actually improve your image in the process.

/ March 13, 2017

Creative Holiday Campaigns to Promote your Practice

Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".

/ February 27, 2017

INFOGRAPHIC: 7 Big Reasons People Leave Your Practice Website

Here are seven common pitfalls to avoid when reevaluating or redesigning your website to ensure people will stay on your site for as long as possible.

/ February 21, 2017

Create a Marketing Strategy for Your Practice, Part 3: Implementation

As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...

/ February 15, 2017

Create a Marketing Strategy for Your Practice, Part 2: Budgeting

After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.

/ February 8, 2017

Create a Marketing Strategy for Your Practice, Part 1: Market Research

A strategic plan relies on an analysis of the current marketplace — both customer feedback and competitor research.

/ February 1, 2017

Where Facebook Meets HIPAA: Social Media Guidelines for Healthcare Providers

Social media is an important tool for anyone trying to grow a practice, but as with any other use of social media in a professional realm, there’s a risk of making major and significant mistakes on a public stage. Medical...

/ January 31, 2017

Why Being Mobile-Friendly is a Requirement…and How to Be Ready

In today's digital age, having a mobile-unfriendly website means sacrificing contact with new patients and valuable SEO benefits.

/ January 11, 2017

WHITEPAPER: 8 Must-Haves for Your Medical Practice Website

Optimize your medical practice's website and gain an advantage over the competition with our FREE website must-haves eBook!

/ January 10, 2017
quick tip video

VIDEO: Understanding Google’s Local Search Rankings

Put your practice on the map It’s crucial that your practice ranks highly on local search results in order to get online visibility among prospective patients in your community. Positioning your practice atop the local search results page can take...

/ September 21, 2016