Tag: practice marketing

Find Your Practice Voice: 6 Tips to Perfect Your Blog-Side Manner

Blogging presents a great way to market your practice and improve your website’s search results positioning. Here's seven tips to finding your blog’s voice.

/ June 21, 2017
person blogging and working on a laptop

5 Article Formats Perfect for Healthcare Blogging

Experiment with different varieties of blog article formats and posts to keep your blog fresh and interesting.

/ June 20, 2017
hands holding a notebook for blogging ideas

Blogging Tips & Tricks From the Pros

Blogging generates interest in your healthcare practice and improves your search rankings. Learn how to find inspiration for posts, outsource your writing, and turn your staff into blog-improving assets with tips from the pros.

/ June 19, 2017

Hoping to Attract Millennial Patients? Let Them Know They Need You!

Millennials are busy, and they’re not making health a priority. We share how to educate them about their health needs and bring them to your practice.

/ June 6, 2017

Why Being Mobile-Friendly is a Requirement…and How to Be Ready

In today's digital age, having a mobile-unfriendly website means sacrificing contact with new patients and valuable SEO benefits.

/ April 17, 2017

Creative Holiday Campaigns to Promote your Practice

Create fun, unique marketing campaigns for National Tooth Fairy Day, Sun Safety Week, and other specialty-relevant "holidays".

/ February 27, 2017

INFOGRAPHIC: 7 Big Reasons People Leave Your Practice Website

Here are seven common pitfalls to avoid when reevaluating or redesigning your website to ensure people will stay on your site for as long as possible.

/ February 21, 2017

Create a Marketing Strategy for Your Practice, Part 3: Implementation

As you assemble your plan, put your action items through a reality check by thinking about them separately from the entire plan. Each element should make sense in its own right — achievable, affordable, reasonable, and whatever other adjectives you...

/ February 15, 2017

Create a Marketing Strategy for Your Practice, Part 2: Budgeting

After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.

/ February 8, 2017

Create a Marketing Strategy for Your Practice, Part 1: Market Research

A strategic plan relies on an analysis of the current marketplace — both customer feedback and competitor research.

/ February 1, 2017