Tag: running a practice

Why You Should Test Your Practice Experience

Mystery shopping is a technique used internally to measure quality of service, and can be an important diagnostic tool when running your practice.

/ March 21, 2017
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INFOGRAPHIC: Think Outside the Appointment

In this infographic, we’ll illustrate the concept of touchpoints and show you how to improve your customer’s journey at every step of the way.

/ March 6, 2017

The Group Appointment Trend: Are You on Board?

With news media covering the group appointment trend, you may be considering it. Here's how it works, if its right for you, and how to get started.

/ February 23, 2017

How to Be a More Empathetic Listener

Can empathy and empathetic listening be taught? Thankfully, the answer is yes. Here's our 4 quick tips on how to be a more empathetic practitioner today.

/ February 22, 2017

INFOGRAPHIC: 7 Big Reasons People Leave Your Practice Website

Here are seven common pitfalls to avoid when reevaluating or redesigning your website to ensure people will stay on your site for as long as possible.

/ February 21, 2017

Get Connected: Networking Sites for Healthcare Professionals

Social networks are a valuable tool to promote your thought leadership and network with other doctors to trade business and healthcare advice.

/ February 14, 2017

Create a Marketing Strategy for Your Practice, Part 2: Budgeting

After conducting your research to see what competitors in your specialty are doing, and what is most important to your own patients, it’s time to create a marketing budget to guide you through at least the next two quarters.

/ February 8, 2017

Create a Marketing Strategy for Your Practice, Part 1: Market Research

A strategic plan relies on an analysis of the current marketplace — both customer feedback and competitor research.

/ February 1, 2017

Where Facebook Meets HIPAA: Social Media Guidelines for Healthcare Providers

Social media is an important tool for anyone trying to grow a practice, but as with any other use of social media in a professional realm, there’s a risk of making major and significant mistakes on a public stage. Medical...

/ January 31, 2017

INFOGRAPHIC: Online Booking Statistics You Should Know

Offering online booking may seem like a minor detail in your overall marketing strategy, but its a detail that can lead to a huge increase in your revenue.

/ January 25, 2017