Thousands of healthcare providers trust PatientPop to manage each step of practice growth, from the moment patients find them online to post-visit feedback. In this case study video, we hear from customer Bela Pandit, DPM, FACFAS, of Pandit Foot & Ankle Clinic in Evergreen Park, Ill. Watch the video for information about the practice, or look below for a transcript.
Before PatientPop, our marketing was all over the place. Since I started my practice with no patients, trying to get new patients into the door was the hardest part.
My name is Bela Pandit. I’m a foot and ankle specialist and surgeon. When I was doing my marketing with so many different vendors, it was very costly. I had no idea where I appeared on any rankings on major search engines, so I really had no control over my presence before PatientPop.
My mission statement is to provide complete and compassionate care for the entire family. The demographics in the neighborhood that I work in are very tech savvy. They want things at their fingertips and available at that moment.
On PatientPop, with my website, right at the top is a button to make online appointments. It’s a no-brainer. And for my patients that are pressed for time, it’s so easy for them.
Using the PatientPop portal, I’m able to see all the target points and keywords for my internet search. So if people type in [foot doctor evergreen park], it shows up number one. It’s made my presence almost undeniable. You cannot not find me.
I love looking at numbers; I’m somewhat of a numbers geek. So you can see the amount of people that have actually converted to appointments that build your business, and you can actually see your return on investment.
With PatientPop, after each appointment, the patient is offered, “Hey, would you like to review us?” They can click a star rating. If they want to write a couple lines about us, it’s great.
PatientPop is absolutely part of my long-term marketing strategy. For me it’s become an all-in-one solution. From start to finish, working with the PatientPop team has been seamless. Everyone seems really invested and really invested in me personally, so it’s a no brainer. It is permanent for me.
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