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Rochester Laser Center - customer video case study

Watch a PatientPop customer case study video featuring Rochester Laser Center.

Thousands of healthcare and aesthetic service providers trust PatientPop to manage each step of practice growth, from the moment patients find them online to post-visit feedback. In this case study video, we hear from customer Rochester Laser Center. Watch the video for information about the practice, or look below for a transcript.

PatientPop is, hands down, one of the best investments I’ve ever made for my business. Our online reputation has dramatically improved, our star ratings are up, where we fall on the Google rankings page are up, and it’s actually bringing a lot of new clients.

We really take the time with our clients to educate them. Our clients understand exactly how our lasers work, what they’re going to do, what the expectations are. One of the pain points in building an aesthetics business is the amount of competitors, so trying to compete with a big market is extremely hard in an online arena.

Before PatientPop, we were doing some social media ads, but nothing really effective. The return on investment wasn’t there, and we really just weren’t sure where to put our money.

Our old website was outdated. With PatientPop, my site is beautiful, updated, and really targeted for the services that we offer. The fact that they are strictly medical, they understand the keywords and phrases that clients are searching for, and really target the clients that I’m looking for.

The online appointment request has been amazing, because people don’t want to call. They want to book their appointment, get a confirmation, and know that they’re going to come in.

It’s a full-time job to do the marketing for any business. It’s overwhelming, and if I’m spending
all my time trying to market my business, I’m not spending any time actually seeing patients or running my business.

Working with the PatientPop team has been extremely easy. They handle everything. I literally spend zero time focusing on the marketing side, and I’m really focused on growing my business now. How do I handle the patients? How do we get more staff in here to handle the new patients that PatientPop has brought in for us?

What I like about the PatientPop dashboard is how user-friendly it is. It gives you a better understanding of what’s going on, a snapshot of your business. We’ve got more four- and
five-star reviews in the last few months than we have over our entire marketing campaign. PatientPop literally has been a godsend for my business. I love it.

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