Your medical website is a reflection of your healthcare practice. Having a proper website design that resonates with your prospective and current patients requires careful planning. You’ll also need a proper SEO strategy to outpace your competition. See how your healthcare website is performing compared to your competitors.
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Some 81 percent of Americans own a smartphone, according to the Pew Research Center. With the heavy use of smartphones, your healthcare website design needs to be optimized for both desktop and mobile users. When using responsive design, your entire website, from your homepage to your blog, adjusts accordingly no matter the size of the user’s screen.
To boost your practice acquisition and overall growth, you need search engine optimization (SEO) strategies tailored to your healthcare website. Healthcare SEO experts can help determine the right strategy for your practice, from optimized content to site speed to structured data. To further bolster your web presence, list your practice on various directories and establish a presence on the most widely used social media sites.
Create and organize website content so patients can easily find the information they need. This includes displaying your practice’s testimonials, individual pages for the services you offer, and a page about you and your staff. If you have multiple locations, create separate pages with unique content that includes the address, phone number, map, and other contact details.
Having a strong brand can help distinguish your practice from competitors. Your entire website is a reflection of your brand, and it’s a great way to showcase exactly what patients should expect from your practice, what your practice stands for, and what makes you different from everyone else.
More on brand and practice awareness:
Increase online search visibility for your healthcare practice through branding
Developing a healthcare practice brand - the Practice Growth Podcast
It’s not enough to have a single page as your entire healthcare website. User experience takes into consideration the journey a prospective and current patient would take when researching your practice. You need multiple pages serving different purposes: a contact page with your business information, an about page that lists your staff’s qualifications, a blog where patients can learn more about relevant topics, and service pages so patients know what you offer. Your website should also be easy to navigate with clear call to action (CTA) buttons like “Book Now” or “Contact Us.”
More on improving user experience:
5 pages your medical website needs
How healthcare practices can use Website CTAs to get more patients
Optimizing your healthcare website for SEO is like building a house; it doesn’t happen in one day. It requires a solid framework where optimizations and content are added over time. The benefit of SEO is that it provides long-lasting results at no direct cost for years to come. By having the right SEO strategy in place, you’re more likely to rank higher in local search results, which also means a higher likelihood that more prospective patients find your practice.
Chances are there are several practices in your local area offering similar — if not the same — services. A well-optimized website that’s focused on mobile-first, follows SEO best practices, and uses features to help “convert” visitors into patients will help you stand out from your competition.
More on outpacing your competition:
3 ways to outpace your competition online
5 competitors medical practices face and how your practice stacks up
The best practices for healthcare and medical websites are always evolving. In the past, websites were built solely for use on a desktop computer. Now, Google uses mobile-first indexing to help determine website ranking.
Keeping up with these changes can be time-consuming, especially for modern healthcare providers who are treating patients and also managing their practices. Hiring an outside agency to upgrade your website and ensure you’re using the right SEO strategies can help your practice reach its marketing goals. When evaluating your options, consider these five key questions:
1. Do you have a portfolio?:
Any agency should be able to show you a portfolio of websites they’ve designed. Ideally, this portfolio includes other healthcare and medical websites. The more knowledge and experience they have with the healthcare industry, the more likely they are to know exactly what your website needs.
2. Can you cover all of my healthcare website needs?:
A beautifully designed website only goes so far. Your healthcare website partner should be able to cover all of your website and marketing needs including services like SEO, paid advertising, and doctor reputation management. Asking for case studies and customer success stories will help determine if they are right for your practice. Check out the PatientPop case study library to see why we’re trusted by thousands of doctors across the U.S.
3. What is your implementation process?:
A clear implementation process from start to finish is necessary for setting the right expectations on how and when your agency will deliver results. With PatientPop, you get a trained implementation team that gets you up and running in about 30 days. Then, your customer success manager will provide strategic direction based on your needs. Should you need any web support, our support team provides continuous assistance.
4. Do you provide customized strategies?:
The best medical and healthcare website strategies are tailored to your specific industry and specialty. These marketing strategies involve following Google’s best practices. Their ranking systems are made up of a whole series of algorithms, and they’re constantly being updated. Your agency and your tools need to shift to meet these changes along with any new patient needs.
5. Why should we choose you?:
Your medical website partner should know why they stand out from their competitors, the value they can bring, and how they plan to execute their strategies. They need to detail actionable recommendations on how they plan to help grow your practice along with answering any questions you may have. The PatientPop provider promise outlines why you should choose us as your healthcare website provider.