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Examine the provider's search results
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Complete the form below so we can send you this critical self-exam resource.
For best results, examine search results and checklist side-by-side.
Tell us where we can send your free self-exam resource.
For best results, examine search results and checklist side-by-side.
When patients search for every physician in your group do they see the best representation of your practice-brand?
The search-results for the name of each physician in your practice are your brand in the eyes of patients. The practice brand must stand out where patients’ attention goes first. What they see in this moment determines if they seek care from you or find it elsewhere.
When your providers are searched, your practice should rank #1 at the very top of the page.
Your practice website should dominate organic search results for the names of each associate.
This page-section should give the patient everything they need from your practice.
This part of the search engine results page (SERP) is the front door of your practice on Google. Check to see if your knowledge panel has these critical elements when you Google every provider in your group.
Patients should see many strong reviews to inspire patients’ confidence in booking with your practice.
Having an incorrect NAP is unfortunately very common but patients use it as the source of truth.
Patients should always find a link to your group practice, not affiliated hospitals or former employers.
Patients should see professional photographs of each provider they search.
Patients should find a link in the knowledge panel to directly book or request an appointment.
The remaining search engine results page (SERP) is critical to creating the right impression and directing all patient referrals properly to your practice.
Patients should see your name first when they search for you and your practice can control this placement on the page.
Your practice website should appear as the #1 result for every single provider that is searched for.
A link for patients to book an appointment should appear near the top.
There should be 4 or more links directly to your practice website in the SERP.
The links to your practice website should outrank other websites and be the first few listings on the SERP.
Where we fall on the Google ranking page are up and it’s actually bringing a lot of new clients.
Rochester Laser Center
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