Oct. 24, 2019
SANTA MONICA, Calif. — PatientPop, the industry leader in practice growth technology, has added email marketing campaigns to its digital resources for healthcare providers.
Marketing Campaigns are email communication solutions designed to help practices retain existing patients and book recurring appointments. The easy-to-use solution empowers practices to compose highly customized email messages, target patient segments, and easily track campaign results. Marketing campaigns can be created, sent, and monitored directly from the PatientPop Practice Portal.
Practices can also customize email marketing campaigns for an existing email list with customized branding. The Email Editor includes a stock photo library with more than 100 images, or practices can upload their own images. Features also include the ability to edit the most important elements of email campaigns, including the call-to-action button, click-through URL, and email subject line.
Marketing Campaigns can be accessed through the Practice Portal by choosing “Campaigns” located on the left-hand menu. From there, easy-to-follow prompts guide the user through each step to create beautifully crafted marketing campaigns to announce events, promotions, seasonal messages, and more.
Results can also be tracked once a campaign is sent. The “Campaigns” page will display the dashboard containing key performance information such as open rates, clicks, and deliverability.
“Marketing Campaigns can significantly increase patient retention, without a lot of effort required from the practice,” said Christophe Louvion, PatientPop chief technology officer. “The addition of marketing campaigns gives practices the opportunity to stay connected to their existing patients in a way that feels more personalized and consistent, thus allowing practices to take a longer view of their patients’ health. ”
About PatientPop
PatientPop is the leader in practice growth with the only all-in-one solution that empowers healthcare providers to improve every digital touchpoint of the patient journey. As experts in the healthcare technology space, PatientPop makes it easy for providers to promote their practice online, attract patients, and retain them for life.
With a commitment to continuous innovation, PatientPop helps practices attract more patients, manage their online reputation, modernize the patient experience, automate their front office, and integrate with the most widely used EMRs for a holistic approach to practice growth. For more information, visit patientpop.com.
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