Healthcare providers can use the playbook to master local search marketing and get found online.
Dec. 12, 2018
SANTA MONICA, Calif. — PatientPop, the market leader in practice growth technology, has released the Practice growth playbook: How to master local search marketing and get found online. Produced in collaboration with Local University, the playbook guides healthcare providers through the exact steps required to optimize their entire online presence, boost visibility in local search, and gain attention from prospective patients. It is the first in a series of planned practice growth playbooks designed to help providers succeed in business.
“Ninety-seven percent of people used the internet to search for a local business like a healthcare practice in 2017,” said Joel Headley, PatientPop director of local SEO and marketing. “If prospective patients can’t easily find and learn about your practice, then you’ll miss out on earning their business. We created the playbook to give providers the practical and precise step-by-step information they need to get started in local search to stand out from their competition.”
The comprehensive playbook is ideal for providers with little-to-no online marketing experience. It is organized into eight easily digestible chapters with actionable tasks, and a reference section that includes resources and tools providers can use to become highly visible online. Practices can focus on a single strategy or follow the entire playbook to take advantage of every insight.
“Healthcare providers who want to grow their practice cannot ignore their online presence, but most don’t have the expertise necessary to succeed or the time to hunt down the best methods and resources,” said Luke Kervin, PatientPop co-founder and co-CEO. “Through our partnership with respected local search authority Local University, we’re offering the playbook to practices everywhere as a free, essential resource.”
The playbook includes:
- A “getting started” checklist for new or expanding practices
- Steps providers can take to leverage their Google My Business profile
- Best practices for developing website content that attracts patients
PatientPop is the only complete practice growth solution that empowers healthcare and wellness providers to thrive in the digital age. By enhancing and automating each touchpoint in the patient journey — from first impression online, to digital booking, to post-appointment follow-up — PatientPop makes it easy for providers to attract more patients, manage online reputation, modernize the patient experience, and automate the front office. For more information, visit patientpop.com.
About Local University
Local University (LocalU) teaches small business owners the necessary skills, strategies, and tactics to create a long-term, sustainable plan for internet marketing. LocalU brings together some of the top minds in local search, including representatives from Google My Business, through in-person seminars to train on the ever-changing landscape in local search. For more information and to get other valuable resources about mastering local search, visit localu.org.
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