Social media 101: Attract and engage patients online

Does your practice use social media to its full potential?

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There’s been a 621% increase in patients using social media to search for healthcare-related information over the past few years, according to a Binary Fountain consumer survey.

This presents an opportunity to connect with both new and existing patients, while reinforcing your knowledge and position as a trusted provider in your community.

In this session, we cover:

  • The most effective social channels and tactics
  • The most common social media mistakes to avoid at all costs
  • How to evaluate new or emerging social media platforms like TikTok