Social media 101: Influence, educate, and attract patients in challenging times

As a local healthcare leader and expert in your community, your use of social media is essential to attract patients and keep them informed as the COVID-19 pandemic evolves in 2021.

More than half of Millennials and 42 percent of adults want to follow their healthcare providers on social networks, including Twitter, Facebook, Instagram and other emerging channels. If you don’t use social channels to stay in touch with patients right now, you’re missing the opportunity to build trust and educate patients — and attract new patients — during one of the most unsettling times in our history.

Patients look to you to find out about coronavirus risks, testing, management, treatments, and vaccination. Social media offers you an accessible, quick, low-cost way to reach those patients on a continual basis.

Watch this learning session to discover the key social media tactics to elevate your practice and help patients navigate their health during the pandemic.

In this session, we covered:

• Which social channels are most effective for private practices
• Social media mistakes you’ll want to avoid at all costs
• How to evaluate new or emerging social media platforms for communicating to patients and your community