3. A modern healthcare website
These days, it’s an expectation for any small business to have a website, and in healthcare, it is no different. Once a patient finds you online, they will use your healthcare website to learn more about you, your practice, your experience, the symptoms you treat, and the services you offer. It’s where providers can establish their credibility with new patients, and thus, it’s important that your healthcare website be modern.
For starters, a modern healthcare website is one with a professional design. For example, if your website looks outdated, a patient may take it to mean the information on it is old and inaccurate. Patients may also perceive your practice as one that does not prioritize technology, which may deter them from requesting an appointment, as 54 percent believe technology has already improved their relationship with their doctor.11
A modern website also prioritizes user experience. In fact, 94 percent of people believe easy navigation is the most important website feature.12 If patients are frustrated while browsing your website, they are more likely to abandon the page without requesting an appointment.
A modern healthcare website is also high-performing, which means it loads quickly and is secure.