To ensure all prospective patients are finding accurate, helpful information about you and your practice, optimize your listings on business and healthcare directories.
Claim your listings
Think of online directories as the yellow pages of the digital age. Prospective patients use directories to find basic information such as your address, phone number, business hours, and services.
It’s vital to claim your listings on all online directories. The difference between a claimed and unclaimed listing is huge because information on an unclaimed listing is unverified. Often, important details are listed incorrectly, which could cause you to miss out on prospective patients. Claiming your listings allows you to make sure all information is updated and also gives you the ability to add photos that help build your brand and attract patients.
There are dozens and dozens of online directories, so prioritize those that patients use most: Google (48.8 percent), WebMD (32.8 percent), Yelp (22.8 percent), Healthgrades (21.8 percent), and Facebook (16.8 percent).10 Then, use practice growth software to quickly scan all other directory listings. Using technology to conduct this audit is more efficient and will help you get the best idea of how much work needs to be done.
Offering scheduling from third-party sites
Enhance your web presence by allowing patients to schedule appointments online from business and healthcare directory sites wherever possible. This makes it easier than ever for patients to book appointments because they don’t have to navigate elsewhere.
Your patients are busy people, so making scheduling quick and convenient is key. This can help you attract more new patients than your competitors.