Additionally, 52 percent want a homepage to include information about the business. People feel so strongly about these features that 46 percent would leave a website that lacked a message and 44 percent would leave due to scarce contact information.
Clearly, failing to share key information will turn prospective patients away. Your website should sell your practice to patients, not keep them in the dark.
Of course, patients ultimately visit your healthcare website to learn about the services provided. Since this is the main attraction, you need to have individual webpages for each service.
Creating a dedicated page for each service offered allows you to provide an in-depth explanation of its importance and your process. This sells your practice by giving prospective patients a preview of what it’s like to be under your care.
Individual service pages also boost your rank in search engines. This is because search engines rank individual pages, not domains, so breaking pages down into separate service offerings will allow your practice to rank for each one.
Making it easier for prospective patients to find your medical practice website will get more people in the door, so this is worth the time and effort.