Their profiles aren’t dormant either: 51 percent of all YouTube users, 74 percent of all Facebook users, and 63 percent of all Instagram users access the sites at least once per day.15
To reach new patients with your medical marketing, you must meet them where they are. In this day and age, Millennials are on social media.
Assuming that a social media presence is already part of your online medical marketing, focus your efforts on growing your Millennial following by sharing quality content, utilizing hashtags, and engaging with other users.
The types of posts that encourage the most social media engagement are those that entertain, inspire, or teach.16 This might include research summaries, blog posts, and media articles. You can also regularly share photos and videos of your office space and your staff to help humanize your practice. Include relevant hashtags on all of your posts so new patients can find your content.
In addition to sharing content, you should also prioritize engagement. Do this by following relevant users — i.e. healthcare providers in your geographical area, other providers in your specialty, medical organizations and associations, healthcare publications — and by liking, commenting on, or sharing their content. Also, reply to users when they comment on your content or otherwise interact with you.