Pros of DIY healthcare marketing
It’s the least expensive option
Although taking on healthcare marketing yourself means more work for you, you can save money by not having to hire medical marketing consultants or contract healthcare marketing agencies. This way, any marketing costs incurred are on marketing techniques that can help bring in patients — such as advertisements — rather than paying a salary or contracted rate.
You know your practice best
As a practice owner, you know who your patients are and which patients you’d like to attract. Perhaps most importantly, you intimately know what you have to offer your patients and what distinguishes your practice from others.
You can set your marketing priorities
Because you’re making the marketing decisions, you can decide where it makes the most sense for you to invest your time and money, whether it be on social media, search engine advertisements, or print advertisements in your local newspaper.
Cons of DIY healthcare marketing
It’s a huge time commitment
The majority of physicians spend between 36 and 40 hours a week seeing patients. In addition, 74 percent of physicians say they spend at least 10 hours a week on paperwork and administrative tasks.4 With physicians at a higher risk of burnout than other professionals5, it may be wise to seek other healthcare marketing solutions.
You’re not a marketing expert
Not only can healthcare marketing be time-consuming, it can also be inefficient … if you’re not focusing on the right marketing tactics for your practice.
Although you’re an expert in medicine, you probably didn’t study marketing as an undergraduate or in medical school. It can be difficult to step into a healthcare marketer’s shoes and know where to focus your time, energy, and dollars. Plus, it’s possible you’re simply not passionate about marketing and would rather be focusing your time on delivering quality patient care.