5. Publish useful content via a website blog
Blogging is a fantastic online reputation management tool because it offers the ability to highlight your expertise, rank higher in search engines, and generate backlinks. It also provides you with quality, unique content to post on your social media sites.
More than half of marketers cite creating blog content as their top inbound marketing priority, according to HubSpot.16 Crafting relevant, useful, and engaging blog posts is another way to get your name out there. Demonstrating authority on issues important to your patient base builds trust and makes people feel like you truly understand them.
Additionally, when people really connect with a blog post, they’re inclined to pass it on to others. This increases your both your reach and conversion rates.