You can send a single email that announces new services, or you can incorporate the news about added services into an email newsletter you send regularly. Either way, emails should feature high-quality photographs — perhaps before-and-after photographs — and detailed information about the aesthetic services to entice recipients to schedule appointments. Make it easy for readers to book with you by including a link to your online appointment calendar.
Rather than emailing all of your patients at once, create smaller lists of people who are most likely to respond to your message. A dermatologist who has recently purchased the CynoSure PicoSure laser, for example, might choose to email patients who have previously received Botox treatments.
Share information on social media
Providers who are regularly active on Facebook, Twitter, and other social media websites can use their profiles to update current patients about new aesthetic services. You can do this by posting or tweeting about the new services or by updating your profile or cover photos with information about the services.
To ensure your patients see your updates, consider purchasing social media advertising. On Facebook, you can advertise to users who have viewed your website in the past. Thanks to cookies — little digital breadcrumbs that keep track of our online whereabouts — Facebook knows exactly what websites its users have visited.
Incentivize current patients to try a new service
Possibly the easiest way to get your current patients to try a new service is to offer a discount or other reward. Though discounts reduce the amount you make for services performed, they can be the incentive hesitant patients need to give a service a try.
Set parameters for discounts that work for your healthcare practice or MedSpa, and then advertise them to current patients in-office, through email, or on social media.