4. Local search engine optimization
Search engine optimization, or SEO, is likely already part of your healthcare marketing strategy. Patients are using search engines more and more to find health-related information. In fact, about three out of four people have gone online to research healthcare providers, medical conditions, and treatments.8 It’s important for any healthcare practice to optimize their website to show up in search.
In 2020, it’s time to refine your website SEO and optimize for local search. Local search refers to search queries that include the terms “near me.” When someone searches [dentist near me] or [optometrist near me], for example, this signifies a need for those services, and the person searching is more likely a prospective patient than someone who is simply researching teeth aligners or eye conditions.