Use of hashtags
Hashtags are used on all social media platforms. A hashtag is a descriptive, clickable keyword that “tags” what your message is about. For example, if you click on the hashtag #beach, you’ll see recent posts that feature that hashtag — likely accompanying ocean views from across the world.
Hashtags are most popular on Twitter, Instagram, and TikTok, and can help people find your posts. As a relevant example, you can use hashtags on Twitter to engage with your peers in the medical community: #PatientExperience, #Nurses, and #physicians are just a few hashtags often used by thought leaders in the health space.
You can also create your own hashtags as a part of your brand image. If you have your own logo or brand name, make it a hashtag by simply putting the pound symbol (#) in front of it. Tags like #drjoeshealthtips or #dentistdilemmas can become topics your followers look forward to seeing.
When there’s a big news item, look for and use the hashtag associated with it. Then, when you share the news story and add your thoughts, you’ll introduce a new audience to your expert commentary.
How many hashtags should you use in a single post? On Twitter, results are best if you limit your tweets to one or two hashtags. On Instagram, it can be tempting to post north of 20 hashtags to increase the visibility of your post, but experts recommend sticking to a range of five to 11 hashtags.