Use of hashtags
Hashtags are used on all social media websites. Hashtags are descriptive and clickable keywords that are used to tag what your message is about. For example, if you click on the hashtag #beach, you’re likely to see oceanic views from across the world.
Hashtags are most popular on Twitter and Instagram and can help people find your posts. Twitter can be used to engage with your peers in the medical community: Hashtags such as #PatientExperience, #Nurses, #HealthcareForAll, and #physician are often used by thought leaders in the health space.
You can also create your own hashtags. If you have your own logo or brand, make it a hashtag by simply putting the pound symbol (#) in front of it. Tags like #drjoesheathtips or #dentistdilemmas can become something your followers begin to look forward to seeing.
When there’s a big news item, look for the hashtag(s) associated with it. If there’s a new breakthrough in cancer research or a viral outbreak, you can pull in a new audience looking for your expert commentary.
On Twitter, results are best seen if you limit your tweets to including one hashtag.16 On Instagram, it can be tempting to post north of 20 hashtags to increase the visibility of your post, but limit your use of hashtags to about five to 10.