When local intent is determined, those results might be delivered in one of several ways.
If Google is sure that one result is better and more relevant for the searcher than all others, it will display it in a “knowledge panel” located at the top of a mobile display or to the right of the search results when viewing on desktop. The knowledge panel can often take information from a Google My Business profile if the business has claimed and created one.
If Google is fairly sure the searcher is looking for a local business but isn’t positive which is most relevant, it will display a few local results at the top of the listings with phone numbers and links to more information within Google Maps. This “three pack” can appear at the top or middle of a search results page.
If a user clicks “More places” at the bottom of a three pack, Google will display a “local finder,” as the searcher has made it clear they’re looking for businesses in a specific location and would like to see more options. The local finder displays the same information as a three pack of local results with each location pinpointed within Google Maps.
People searching online with Google can also do so directly within Google Maps. In that case, Google Maps displays local business results and a map with a location for each business.
Standard Google SERPs
The most obvious way Google displays local search results is within the naturally ranked organic results. Those practices whose websites are best optimized for a local search query (often what experts mean when referring to strong search engine optimization, or SEO) will rank above their competition on organic search engine results pages (SERPs). The higher your practice ranks, the far greater likelihood a patient will click on your links and see what your practice and providers have to offer.