1. You haven’t defined your target audience
The first step of a strong medical marketing strategy is to define your target audience, or the intended audience for your marketing efforts. This will help you select and prioritize your medical marketing strategies and tactics. If you haven’t defined your target audience, you could be wasting marketing dollars, time, and energy on reaching people who have no interest or need in your services.
An ideal target audience will vary per specialty. To define your target audience, think first about the patients you currently treat. Are they of a certain age range or gender? What geographical areas do they live in?
Next, think about the patients you would like to attract through your marketing efforts, if they are different from your current patientbase. For example, if you’re a sports therapist who is interested in attracting more Millennial athletes to your practice, you might consider marketing your practice on Instagram, as 64 percent of Instagram users are between the ages of 18-34.1