Optimize your practice website
An optimized practice website can attract more visitors and spur more appointment bookings. Make sure your website has:
Webpages designed to be found by search engines
Many prospective patients turn to Google and other search engines to find doctors in their area. You can increase the likelihood they will find your site by creating individual webpages that clearly detail each service you offer and answer common patient questions about those services.
Webpages should also include information about symptoms and remedies for the medical conditions you treat. This information is enlightening for your prospective patients and useful for search engines.
Make sure each service is on its own individual page. This process — known as siloing — organizes a website’s content into distinct categories. Properly organizing content and keywords notifies search engines that your page is an authority, which boosts your search engine optimization (SEO). Mix up too much unrelated information on one page, and your SEO will take a hit.
Modern design that looks great on every device
How your website looks has a huge impact on whether visitors stick around. Your website should feature a modern layout with a streamlined homepage that allows visitors to focus on key areas. All photos of you, your staff, and your practice should be high resolution and professionally done. Your website should also be “responsive,” meaning it looks good and functions well on desktop computers, smartphones, and tablets.
Calls-to-action (CTAs) that prompt appointment bookings
The goal of your website should be to get visitors to become patients. To do this, it must prominently feature several calls-to-action (CTAs) that drive appointment bookings. Additionally, it should feature one-click calling that allows prospective patients to speak with your front office staff without ever leaving the page.
Make sure your CTAs are “sticky” — meaning they can be seen even as you scroll — so visitors can locate them as they are navigating your website.